GMA Network strengthens digital platforms
GMA Network continued to increase its presence across various digital platforms, with more millennial users accessing its content.
The network’s efforts to produce exclusive materials online helped GMA’s main Facebook page (www.facebook.com/GMANetwork) become the fastest-growing in the industry, increasing by 29 percent in April 2018 versus the previous year. In comparison, rival network ABS-CBN’s FB followers grew by 17 percent in the same period.
Kapuso fans on Facebook were treated to a variety of content including interactive live chats with their favorite GMA stars via the Kapuso ArtisTambayan, weekly Kapuso Exclusive videos, as well as live music sessions and Q&A with Kapuso singers on Playlist Live.
Providing further support for the online programs, GMA Network’s Twitter and Instagram pages (@gmanetwork) remain the leading entertainment accounts in the Philippines. As of May 2018, GMA has more than 1.02 million Twitter followers while ABS-CBN has almost 871,000. On Instagram, the Kapuso Network has more than 938,000 followers versus competition’s 676,000.
Moreover, GMA’s entertainment website (www.GMANetwork.com) experienced its all-time highest performing periods in March and April, generating 115 million and 119 million page views, respectively.
Meanwhile, the GMA Network mobile app now enables Kapuso viewers to watch full episodes of their all-time favorite GMA shows. Over 50 titles are available including Encantadia, Alyas Robin Hood, Destined to be Yours, My Faithful Husband, My Husband’s Lover, and Mulawin, to name a few.
For more updates on Kapuso stars and shows, follow GMA’s Facebook, Twitter, and Instagram at @GMANetwork or visit the official website at www.GMANetwork.com.