Kapuso primetime Marian Rivera-Dantes was greeted by a rousing crowd when she graced the opening of Beautéderm Corporation’s flagship store located at the second level of Marquee Mall in Angeles, Pampanga.
From the mall entrance to the activity center, fans and mallgoers couldn’t stop taking snaps of the 35-year-old TV host and actress, who was accompanied by Rhea Anicoche-Tan, Beautéderm Corporation’s president and CEO.
Marian was launched last year as the face of Beautéderm Home. She was the special guest at the blessing of their flagship store last Sept. 18. The event was attended by loyal customers of the brand, resellers, distributors, and members of the mainstream press as well as the many fans of GMA-7’s Primetime Queen.
Marian is con-currently endorsing Reverie by Beautéderm Home – an exquisite line of home scents – which include soy candles, room sprays, and linen sprays—all created by Beautéderm in collaboration with Marian to exhilarate and rejuvenate everyone at the comfort of their homes.
In the course of time, both Rhea and Marian has developed a very close kinship that transcends their partnership.
“Aside from the fact that Marian is truly one of our top celebrity endorsers and that her association with the brand really helped in boosting the sales of our products, she is also a very, very dear friend,” says Rhea. “Marian is such a joy to work with and she is also the sweetest and most caring friend anyone could ever hope for. I am proud and grateful to have her onboard the Beautéderm team.”
Marian, on the other hand, is delighted to be part of the growing family of Beautéderm. “I feel blessed and honored for the trust that Rei has given me to represent Beautéderm Home,” says Marian. “My partnership with Beautéderm is really one of the best I’ve ever had and it warms my heart because Rei and I are like sisters. The entire Beautéderm staff is like family to me now.”
On Sept. 22 at 4:00 p.m., also at Marquee Mall, the brand’s flagship store was formally opened its doors to the public via a grand mall show that featured an all-star cast of Beautéderm’s brightest ambassadors headlined by award-winning actresses Sylvia Sanchez,Glydel Mercado, and Lorna Tolentino; young dramatic actors Carlo Aquino, Arjo Atayde, Matt Evans, and Ejay Falcon; young actresses Jane Oineza, Ria Atayde, and Pauline Mendoza; television personality Hashtag Ryle; comedienne Kitkat; veteran actors Ton Ton Guttierez, Jimwell Stevens, and Jestoni Alarcon; beauty queens/actresses Sherilyn Reyes, Maricel Morales, and Rochelle Barrameda; social media personality Darla Sauler; young entrepreneur Lance Tan; and veteran character actresses Anne Feo and Shyr Valdez with special guests Alyana Asistio, Kakai Bautista, and Boobay.
“This is truly a dream come true,” says Rhea. “This flagship store is a testament of what hard work, dedication, and steadfast prayers can do.”
In 2009 Rhea, who was then employed as Vice President for marketing in a mammoth appliance company, toyed with a creative business idea with a P3,000.00 start-up capital. The big idea that was borne out of her heart and mind aimed to embody her guiding philosophy in life that beauty begins by taking care of one’s self, and by doing so a person will be more healthy and shall exude beauty not only in the outside but in the inside as well.
Thus the birth of Beautéderm Corporation. With Rhea’s desire and idea to beautéfy the country one person at a time through a product that boasts of the highest quality that delivers the fastest, most effective, and most sustainable results, coupled with her unwavering commitment to hard work and perseverance, and her unconquerable faith, what started out as a simple online distribution business gradually metamorphosed into arguably one of the most successful businesses that originated from the thriving city of Angeles, Pampanga.
Currently, Beautéderm has over a thousand resellers and distributors both locally and internationally as it ships products every day both here and abroad with its strong partnership with the best shipping company in the country. The brand also has physical stores throughout the country and one in Singapore; and the company has almost 40 brand ambassadors which include actors and actresses, TV personalities, singers, beauty queens, politicians, comedians, and social media influencers.
For more exciting news and cool updates on Beautéderm Corporation, follow @beautédermcorporation on Instagram and like Beautéderm on Facebook.