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Unlocking the future of mobile entertainment

Did you know, apart from leading the world in social media engagement, Filipinos are also the leader in terms of the length of time spent on mobile phones watching videos on YouTube?

This was revealed during a grand media launch held in Bonifacio Global City in Taguig on Tuesday, where PLDT and Smart gathered their executives, endorsers, celebrities, and partners as they presented their latest products – a suite of entertainment services which are heavy on videos.

Unlocking the future of mobile entertainment
Kiefer Ravena and Alyssa Valdez with PLDT ambassadors Maymay Entrata and Edward Barber party at the PLDT-Smart Unlock event.
“The Philippines has surpassed the global average of weekly video watch time reaching eight hours and 46 minutes per week. This goes to show that we Filipinos really love watching videos,” shared by Gerard Milan, Head of Entertainment Product Management for Smart. 

Fresh from their latest recognition as the Philippine’s fastest fixed and mobile networks, leading digital services provider PLDT Inc. and its mobile arm Smart Communications are ushering in a new wave of innovative products and services that aim to unlock amazing experiences for Filipinos whether they are in the comfort of their home or on the go.

“A mobile phone is no longer just a communication device; it has become a personal entertainment hub. This device combined with the fastest LTE network in the Philippines opens up billions of hours of content that you can access anytime, anywhere. It allows you some respite from the daily grind of comminuting, traffic or to keep yourself entertained during break time at work or at school,” he said.

Buoyed by the massive success of its Free YouTube campaign launched early this year, which more than doubled the daily active YouTube users on its network and drove over 13 times more data usage traffic from customers, Smart , according to Milan, has stepped up to unlock total entertainment with Video Every Day.

This promo comes with all of Smart’s GigaSurf data packages, Video Every Day provides customers with up to one hour of video access daily for YouTube, iflix, iWant TV, Cignal Play and NBA League Pass - for as long as their GigaSurf subscription is valid. 

Apart from these services, Smart has also announced game-changing partnerships with popular smartphone manufacturers Oppo, Samsung, and Starmobile to encourage more Filipinos to upgrade to LTE-capable handsets that come with special discounts and freebies.

“Over the past years, we’ve been hard at work to future-proof our network and beef up our digital content and product partners. We’re delighted to present our most exciting services that are designed to meet the ever-evolving needs of Filipinos,” said Oscar A. Reyes, Jr., PLDT and Smart SVP and Consumer Business Market Development Head.

Franco Laurel, PLDT-Smart FVP & Consumer Marketing Head, Andrew Santos and Tweetie de Leon at the #PLDTSmartUnlock party.
Also at the powerhouse event aptly themed “Unlock the Future,” it was also announced that Smart, which is celebrating its 25th year in the business, is having its biggest e-raffle, which gives customers a chance to win data packages, MVP Rewards points, LTE smartphones every month, leading up to the grand raffle on Feb. 25, 2019, in which one lucky subscriber will win P25 million cash. 

Unlocking an amazing life for Filipinos

To establish even stronger connections at home, PLDT has introduced the new PLDT Home Fibr Google Wifi Plans, which feature a whole home wifi network system that puts an end to dead spots and ensures strong and Fibr-fast connection in every corner of your home. 

New PLDT Home customers can now subscribe to Google Wifi Plan 3799, which comes with an unlimited 50Mbps connection, three Google Wifi points, and free service assistance from the Home Geek Squad. On the other hand, existing PLDT Home Fibr customers can simply avail of Google Wifi units as an add-on for P799 per month for a set of three. 

PLDT is also unlocking a more convenient entertainment experience at home with the upcoming launch of the new PLDT Home TVolution Lite Powered by Roku. The service features a new plug-and-play device that allows customers to easily and effortlessly watch trending videos on YouTube; their favorite HD channels from Cignal; top Hollywood, Asian, and local movies and TV series from iflix; critically-acclaimed Netflix originals and films, and hundreds of free streaming channels on their TV.

Following their support for the much celebrated Esports and Gaming Summit 2018 and the recently concluded ‘Road to the Nationals,’ which awarded the country’s top DOTA 2 and Tekken 7 players, PLDT and Smart also affirmed their commitment to deliver the best gaming experience for Filipino gamers powered by PLDT Home Fibr, the fastest Fibr connection for lag-free gaming at home, and Smart LTE, the fastest LTE network for gaming on-the-go.

“Backed by our fastest networks, these innovative solutions will elevate the way our customers enjoy digital devices, services, and content. As we get ready to close 2018 and prepare for a new year ahead, we will continue our groundbreaking work to help empower Filipinos to enjoy an amazing life,” said Andrew L. Santos, PLDT-Smart FVP and Consumer Marketing Head. 

Twin awards for the country’s fastest network 

Earlier this year, PLDT and Smart were cited for being the country’s fastest fixed and mobile networks for Q1-Q2 2018, respectively, by Ookla®, the global leader in internet testing and analysis. 

Just recently, independent mobile analytics company OpenSignal also cited Smart for providing its customers the best video experience in the country. The UK-based firm has published an independent analysis of the customer experience for video services by telecom carriers in Asia, showing that Smart garnered a video experience score of 42.2, well ahead of competition in the Philippines and well above the national average. 

Kiefer Ravena and Alyssa Valdez with PLDT ambassadors Maymay Entrata and Edward Barber party at the PLDT-Smart Unlock event.
Manny V. Pangilinan with PLDT and Smart executives and partners in a photo op during the powerhouse event aptly themed 'Unlock the Future.'
OpenSignal also recognized Smart earlier this year for having the country’s fastest LTE network, awarding the company with four citations including best in 4G LTE download speed; best in overall download speed; best 4G latency performance; and best 3G latency performance in its March 2018 report.

Topics: YouTube , Gerard Milan , PLDT Inc. , Smart Communications , Unlock the Future
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