DZMM Radyo Patrol 630 continues to be the first in news and public service after placing no.1 in a radio survey and taking the lead in delivering information and analysis on the upcoming elections.
The AM radio station remains on top according to a survey conducted by Kantar Media and the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) among 11 radio stations in Metro Manila from Dec. 11 to 17 last year.
DZMM got a 38 percent share in the survey, well ahead of rival station DZBB, which only managed a 23.3 percent share in the survey conducted among 1000 individuals aged 10 years old and above in Metro Manila. They are followed by DZRH (15.4 percent), DWWW (8.8 percent), and DWXI (7.0 percent).
Based on the survey, DZMM can be considered the no.1 AM radio station in Metro Manila and Mega Manila in 2015 since it recorded the highest full-year average audience share of 32 percent compared to the 17 percent of DWWW, 15 percent of DZBB, 13 percent of DZRH and 5 percent of DWXI.
And this year, the station still leads in delivering important and relevant information to the Filipino people as they are set to elect the nation’s new leaders in the national polls in May.
DZMM is the first to complete interviews on the candidates for president, vice president, and senators in the “Ikaw na Ba ang Para sa Pamilyang Pilipino” interview series. This is where the public first heard and saw the candidates directly answering the accusations made against them and presenting their platforms and opinions on various issues in society.
Through the straightforward and hard-hitting questions of Karen Davila, Vic De Leon-Lima, Gerry Baja, and Anthony Taberna, Vice President Jejomar Binay, Davao City Mayor Rodrigo Duterte, Senators Miriam Defensor-Santiago and Grace Poe, and former Department of Interior and Local Government Secretary Mar Roxas had the opportunity to answer the issues raised against them.
Apart from the candidates, voices of ordinary Filipinos from various barangays in Metro Manila, Baguio, Bicol, Cebu, Davao, Bacolod, and Iloilo were heard thanks to the help of Radyo Patrol reporters and anchors and field reporters of DZMM.
Candidates for the vice presidency, like Senators Alan Peter Cayetano, Chiz Escudero, Gringo Honasan, Bongbong Marcos, and Sonny Trillanes, and Congressman Leni Robredo, also took the challenge and even tried to outdo each other in a pop quiz on the history of the country, laws, and other matters.
According to ABS-CBN Integrated News and Current Affairs Head Ging Reyes, the aim of DZMM in the “Ikaw na Ba” series is for Filipinos to get to know the people who they want to lead the country.
“We went beyond the usual news stories that allowed candidates little time to expound on their plans and positions on important issues. We hope the ‘Ikaw na Ba Para sa Pamilyang Pilipino’ series gave the public an opportunity to think and rethink about their choices and analyze where the candidates stood on the issues that matter to them and their families. In this series, we held nothing back, we wanted to make sure all the questions and issues were raised, and addressed by the candidates. It’s now up to the voting public to judge each of these candidates based on their sincerity, preparedness, competence and willingness to serve their country,” she explained.
Furthermore, DZMM also launched a forum to help the people use their votes wisely this 2016 elections. During the “DZMM Pasado? Para sa Pamilyang Pilipino Forum” held at the Rizal Park Open Auditorium on March 16, experts fleshed out how the Filipino vote, the real meaning behind the words and actions of candidates, and what qualities Filipinos should look for in those that are running. In the next forum of DZMM, they shift their focus on the readiness of the Commission on Elections in holding the elections this May.
DZMM is the AM radio station in Mega Manila of ABS-CBN, the largest media and entertainment company in the country. One can re-watch the videos of the Ikaw na Ba ang Para sa Pamilyang Pilipino” interview series and “DZMM Pasado? Para sa Pamilyang Pilipino Forum” at www.dzmm.com.ph. A replay of the interviews will also be aired on DZMM Radyo Patrol 630 and DZMM Teleradyo on SkyCable and ABS-CBN TV Plus.