Katherine Chloe de Castro is the new CEO and president of Intercontinental Broadcasting Corporation, better known as IBC Channel 13.
In a press conference to announce her appointment, De Castro unveiled her plans to revive the station that used to broadcast shows like Chicks to Chicks, Goin’ Bananas, The Sharon Cuneta Show, and Iskul Bukol, to name a few.
“Apart from revitalize the station, we also wanted to strengthen IBC’s online presence on Facebook and YouTube and other digital platforms. I know it’s hard to compete with the leading networks but we’re doing our best to revitalize IBC 13,” De Castro told Manila Standard during the event.
The daughter of former Vice President and seasoned broadcaster Noli de Castro and TV producer Arlene de Castro, the new IBC head is no stranger to the broadcasting industry. A communications arts graduate at Miriam College, De Castro started her career as a field reporter in ABS-CBN Channel 2 and later on hosted her own travel show Trip Na Trip and business magazine show Swak Na Swak.
Malacañang appointed De Castro first as a board of director then later on as president and CEO came amid IBC’s transition from its old office in Broadcast City to the new IBC compound in the same area in Capitol Hills, Diliman Quezon City.
“I am glad to be part of the group that will oversee the privatization of IBC 13,” she said. “When I took over (the position), I immediately addressed the things that urgently needed my attention. We want IBC 13 to go back to the limelight.”
The Presidential Communications Operations Office (PCOO) headed by Secretary Martin Andanar, the overseer of IBC 13, is poised to privatize the network within the year. Due diligence is being undertaken to provide a smooth transition and secure all the stakeholders of the company, especially its employees and blocktimers
Meanwhile, IBC 13, with De Castro at the helm, is putting its foot forward as it regains the public interest with the re-airing of its well-loved shows from the ‘80s and ‘90s. Dubbed as the “Ultimate Throwback,” the series of classics include TODAS (Monday to Friday at 7:30 p.m.), Sic O’Clock News ( Monday to Friday 6:00 p.m.), Hapi House (Monday to Friday at 4:00 p.m.), Retro TV (Monday to Friday 7:00 a.m. and 11:00 p.m.), and Cooltura (Monday to Friday at 10:30 p.m.).
In celebration of the 60th anniversary of the network, a documentary special entitled The Original No. 1: IBC 13’Legacy to Philippine Televisions aired on Friday, March 8.
New programs are scheduled to air on IBC starting this month. OOTD: Opisyal of the Day, a public affairs program featuring the senatorial candidates, airs every Tuesday and Thursday at 8:30min the evening. And coming soon is a travel show entitled #Cooltura, a millennial’s approach to traveling around the Philippines.
An improved and vibrant IBC 13 courtesy of Kat de Castro is expected to happen in the coming days. Their station ID says it iconic, bold and chill. IBC 13 will be your best companion when it comes to entertainment. Like a friend, it will make you laugh, cry, give information and advice.
“Kung may Kapuso at Kapamilya, kami naman ang magiging Kaibigan n'yo. Like your friend, we’ll make you laugh, cry, give you news and information and also advice about life,” De Castro concluded.
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