It’s hard to imagine that it’s only last year when the Unkabogable Vice Ganda’s makeup line Vice Cosmetics was launched. And yet, even before it celebrated its first anniversary, it has already made a big difference and broken a record when the brand was launched in Araneta Coliseum with over 10,000 people in attendance.
The #GandaForAll message that Vice Ganda and the brand advocate for resonated with people. No wonder, Vice Cosmetics’ retail presence now in undeniable.
Available in over 100 Watsons stores, 40 kiosks nationwide and 5 online channels, Vice Cosmetics is on a mission to reach more people across the country.
Celebrating its first anniversary with Ganda For All Music Fest and A Guinness World Record attempt, Vice Cosmetics firmly established its dominance in the lip category by breaking the Guinness World Record for most number of people applying lipstick at the same time.
Now coming from a very successful first year in the business, Vice Cosmetics is starting its second year with the grand launch of its experiential flagship store in Market! Market! in Taguig.
The store features Instagram worthy areas where visitors and customers can touch and feel the products sold.