Jack ‘n Jill Calbee continues to take the Filipino snacking experience to a whole new level as it gave supermarket shoppers an unforgettable treat through a sampling activity with a twist.
With the help of its endorser, celebrity Yassi Pressman, Jack ‘n Jill Calbee gave consumers a surprise meet-and-greet moment with the Ang Probinsyano star.
Disguised as a Jack ‘n Jill Calbee promodizer, Yassi invited supermarket customers to try the potato chip brand’s latest offerings: Honey Butter, and Wasabi Potato Chips.
The unsuspecting participants eagerly lined up to try free samples of Jack ‘n Jill Calbee snacks and were surprised after Yassi revealed her identity. They also received gift bags with assorted Jack ‘n Jill Calbee products.
Participants couldn’t help but express their excitement after discovering that the sampler was TV actress Yassi. One Jack ‘n Jill Calbee fanatic shared, “I’m a fan of Calbee, lalo na ‘nung Honey Butter. When Yassi appeared, nagulat talaga ako kasi hindi ko siya ine-expect. It was really a fulfilling experience lalo na siya ‘yung nagbigay ‘nung gift pack.”
“As part of our NAKS level campaign, which aims to take consumers’ snacking experience to a whole new level, we continue to elevate the fun by coming up with exciting activities and innovative product offerings,” shared Kate Barrios from Calbee-Universal Robina Corporation.
Enjoy a leveled-up snacking experience as Jack ‘n Jill Calbee takes you to the ‘NAKS’ level with its potato chip snacks and one-of-a-kind activities. Catch more surprises from the brand by visiting Jack ‘n Jill Calbee’s Facebook (@JacknJillCalbee.PH) and Instagram (@JacknJillCalbee) accounts.
Check out Jack ‘n Jill Calbee’s exciting sampling activity from a video on this link https://www.facebook.com/YassiPressmanViva/videos/349756405566293/.