Drew, Iya and baby Primo pitch baby-care brand
Babyflo®, one of the country’s leading baby care brands, welcomes Drew Arellano, wife Iya Villania, and son Primo Arellano to its family.
“This partnership sees a lot of firsts. This is the first time for Babyflo to have celebrity endorsers, first endorsement for Baby Primo and also the first endorsement of the whole Arellano family. They really embody what the campaign is for, and we are very excited to work with them,” Maya Leander, Philusa marketing manager said.
The Arellano family is featured in the newest campaign for Babyflo® Oatmeal Bath and Babyflo® Soap-Free Bath.
“We’re happy that we’re now part of the Babyflo family. We are very excited about this campaign because it captures how we are as a family. As you know, Primo is a very happy baby and this campaign will show how playful he is,” said Iya.
The Babyflo® Oatmeal Bath is best for baby’s dry and itchy skin. It is enriched with colloidal oats which can absorb and seal in moisture. Meanwhile, Babyflo ® Soap-Free Bath is a mild and gentle cleanser for all skin types, especially sensitive skin. It is fragrance-free, paraben-free and hypoallergenic.
Babyflo® products are distributed by Philusa Corporation, one of the country’s leading distributors of high quality consumer products within reach of every Filipino.
Watch out for the campaign launch featuring the Arellano family on the Babyflo Facebook page https://www.facebook.com/BabyfloPH.