With the theme “Isang Pamilya Tayo Ngayong Pasko,” ABS-CBN’s 2016 Christmas Station ID (CSID) gives tribute to Filipinos who have shown how we, as a people, can rise above any challenge and grow stronger because of our love for our family and our faith in God.
Launched on Nov. 7 in simultaneous events in the ABS-CBN compound, at the Immaculate Conception Cathedral of Cubao, as well as in Baguio, Tacloban, and Cagayan De Oro, the star-studded CSID has been the talk of the town with the hashtag IsangPamilyaTayo even trending worldwide as people anticipated, watched, and reacted to the inspiring and heartwarming moments in the video.
Leading the way in sharing real-life stories of hardships, struggles, and successes of Filipinos in everyday life were ABS-CBN chief content officer, executive adviser to the chairman, and ABS-CBN University president Charo Santos-Concio, Vice Ganda, and Coco Martin, who all shared words of wisdom to students; John Lloyd Cruz who joined a young boy in his 7km walk to school; Piolo Pascual who swam with an amputee-turned-swimming champion; and Angel Locsin, who got to know the beginnings of Olympics silver medalist Hidilyn Diaz.
The anchors of TV Patrol Ted Failon, Bernadette Sembrano, and Kabayan Noli De Castro also visited people that can be sources of inspiration and encouragement to other Filipinos to not give up on their dreams, like Typhoon Yolanda survivors in Tacloban. They included a young child who graduated valedictorian, a woman now known as the “Junkyard Queen,” and a family that has risen from tragedy and is now making a living from Christmas lanterns.
Julius Babao, Dyan Castillejo, and Karen Davila, meanwhile, were inspired by former delinquents now rescue volunteers, while the Umagang Kay Ganda family treated a model barangay to a feast.
Kapamilya loveteams were also seen bringing cheers to sick and orphaned children. Kathryn Bernardo and Daniel Padilla had a Christmas party with children from Noordhoff Craniofacial Foundation and Philippine Children’s Medical Center through the help of Bantay Bata 163, while James Reid and Nadine Lustre surprised kids from the SOS Children’s Village Alabang. Other popular pairs like Enrique Gil and Liza Soberano, Daniel Matsunaga and Erich Gonzales, and Gerald Anderson and Kim Chiu, meanwhile, were also seen interacting with other Kapamilyas in singing the new Christmas theme.