ABS-CBN, Advertising Foundation Of The Philippines partnership

ABS-CBN Corporation recently sealed a partnership with Advertising Foundation of the Philippines for the upcoming 10th ARAW Values Awards on Nov. 29 at the Dolphy Theater. The 2016 ARAW Values Awards will be aired on ABS-CBN Dec. 4.

Kapamilya stars Kim Chiu, Xian Lim, and Gretchen Ho will host the show. ABS-CBN Chairman Eugenio “Gabby” Lopez III and Advertising Foundation of the Philippines’ Chairman of the Board Ruperto Nicdao Jr. led the signing of the partnership. 

The Araw Values Advertising Awards stands unique among the other recognition-giving bodies as it gives importance to the values that an ad campaign communicates.