Can I turn the music up?” asked Nadine Lustre while singing and dancing in between takes during a photo shoot for her latest endorsement. One of the biggest names in the local showbiz industry and a music-lover at heart, Lustre is the newest face of Sony Philippines’ Personal Audio Category.
“I can’t imagine my life without music,” said the 22- year old actress and singer. “I listen to music every day—in the shower, in the car, travelling. During shoots, it gives me energy; it hypes me up. It helps me bond with my friends; it controls my emotions. Music is my life.”
Lustre was chosen to endorse Sony’s recently launched h.ear™ and Extra Bass™ high-resolution audio lines. “We at Sony are really excited to reveal Nadine as the newest endorser for Personal Audio. She perfectly captures that distinct lifestyle we associate with each line-up— the stylish, trendy traveler for the h.ear™ series and the life of the party for the Extra Bass™ series. The team was thrilled to find out that for Nadine, music was more than a career, but a lifestyle,” said Alvin de Vera, senior director for Brand and Customer Communications, Sony Philippines.
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