The leading premium postpaid plan in the country lays out its plan to spoil the most important women in every Filipino’s life.
On May 4, Smart Infinity, Smart Communications’ premium postpaid brand, held a swanky celebration at the Central Square Mall, Bonifacio High Street, as a tribute to the most important women in our lives - our mothers. Smart Infinity members, the media, and special guests were treated to wine, champagne, and scrumptious hors-d’oeuvres. The event had a luxurious and glamorous ambiance - a harpist filled the entire Central Square Atrium with subtle and elegant music, and the white and purple theme of the setup lent a decidedly grand atmosphere to the entire affair.
With the slogan “Mom Deserves only the Best”, Smart Infinity announced at the event a slew of special offers and experiences that would make our Mother’s Day celebration extra special. “This entire program was particularly and carefully developed with our mothers in mind. We zeroed-in on experiences that appeal to the discerning taste of our mothers. This entire celebration is as an expression of our gratitude to one of the most irreplaceable people in our lives,” says Julie Carceller, head of Smart’s Multi-segment Marketing Group.
“With Infinity’s tradition to provide top-of-the-line offers, we made sure that what we have this season are products that will truly make this one memorable Mother’s Day celebration,” Carceller adds.
Aside from pampering guests with fantastic food, good music, and wonderful raffle prizes, the event was also a kick off for the special Mother’s Day Sale on May 6 to 8. Smart Infinity members were given the opportunity to enjoy unique perks and exclusive offers from partner retailer SSI Group, Hackett, Cortefiel, Lacoste, Charriol, Kate Spade New York, Pottery Barn, Marks & Spencer and Oliviersv & Co among the premium brands that went on sale at the Central Square Mall. Plenty of treats awaited mothers and the general public during the three day sale event. New PAL Mabuhay Miles members who signed up at the May 4 event were also gifted with complimentary miles in light of Philippine Airlines’ 75th anniversary.
Power-moms Joanna Preysler Francisco and Crickette Tantoco expressed their support for Smart Infinity’s Mother’s Day events. They shared the importance of experiencing life’s greatest rewards and privileges all while appreciating the truly important things in life.
“Enjoying privileges and perks from Infinity makes me feel special and cared for. On top of that, it’s such a huge plus that Infinity celebrates occasions like Mother’s Day. Being both a full-time mom and a full-time entrepreneur is challenging,” said Preysler Francisco. “But it is all worth it when one gets to enjoy and experience the greatest gifts and privileges that the world has to offer — like a happy family, a business I am passionate about, and Smart Infinity’s outstanding and top of the line offers.”
“As a mom, we want to be pampered and treated the best way possible from time to time. Receiving these ‘tribute to Mom’ offers inspire us to live out our passions while keeping our families as our top priority,” added Tantoco.
Visit the Smart Infinity website to see the latest plans, updates and offers at www.smart.com.ph/infinity.
Anne Curtis remains a Kapamilya
Anne Curtis signed an exclusive two-year contract with ABS-CBN on May 5. Ergo, she remains a Kapamilya.
Curtis’ projects include a new TV series and two more hosting jobs: for the noontime show It’s Showtime and for the second season of the reality music show I Love OPM. When asked how she feels as a Kapamilya, Anne replied, “It’s just great, ABS-CBN is my home and I’m very, very happy.”
Present at the signing were ABS-CBN’s CFO Aldrin Cerrado, ABS-CBN President and CEO Carlo Katigbak, ABS-CBN’s COO for Broadcast Cory Vidanes, Anne Curtis’ manager Veronique Corpus, and TV Production Head Laurenti Dyogi.
CNN International expands U.S. election coverage
As one of the most keenly anticipated U.S. elections in decades draws closer, CNN International is launching a new show to give the inside track on the campaign. State of the Race will be a destination for international audiences looking for an in-depth lowdown on the race to the White House.
Anchored from CNN’s New York bureau by Kate Bolduan, State of the Race will provide 30 minutes of insight and analysis into a story that the world is watching with intense interest.
Kate Bolduan said, “This has already been a race like no other, and it is clear there is a lot more to come. Every night we’re going to bring our international audiences along for the ride – offering the very latest developments from the campaign trail and giving them the inside scoop of what is really going on within the campaigns and in the minds of American voters.”
Bolduan will draw on her extensive experience covering the U.S. House and Senate as a CNN Congressional correspondent, giving her unique insights into the complexities and characteristics of the U.S. political system. She will be joined by a roster of experts from around the country to analyze, debate and decipher the key issues.
Tony Maddox, EVP and Managing Director of CNN International, said, “Around the world everyone is talking about this U.S. election. As we get into the decisive campaign stages and open up key election battlegrounds, State of the Race will bring an insiders’ view from one of CNN’s most skilled political journalists. We’ll be delivering international audiences all they need to fully understand this vitally important story with intelligence, passion and a little humor, too.”
State of the Race joins CNN International’s line up of election coverage, which includes the weekly Political Mann program alongside continuing coverage across the network’s shows and platforms.
Beginning on May 17, State of the Race will air daily at 2:30 p.m. on CNN International.
The launch of State of the Race also comes as independent research reveals CNN to be the no.1 international source of U.S. election news.
CNN commissioned independent research company Toluna to assess the viewing habits and opinions of vewers in 23 countries across Europe, the Middle East, Africa, Latin America and Asia Pacific, as well as in Canada.
Asked which international news provider is the leading source of news about the U.S. election, 51 percent of respondents select CNN as no. 1 - a figure higher than all other news organizations combined and dwarfing others such as BBC (19 percent), Reuters (5 percent) and Sky News (4 percent). The study also found huge international interest in the election. 85 percent view it as important for the world, with 73 percent saying they are personally interested in U.S. election news.
Maddox added, “We’ve already seen that CNN U.S.’s coverage is dominating election viewership in the United States, with record-breaking ratings, but this survey proves it is the same around the world.”
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