The Philippines’ leading media and entertainment company starts the second quarter of 2016 strong as it maintained its nationwide TV ratings leadership with an average audience share of 44 percent from combined urban and rural homes versus GMA 7’s 34 percent to remain the most watched TV network in the nation even as its online viewership continues to thrive via its iWant TV platform.
Once again, ABS-CBN is able to reach and draw millions of viewers in multiple screens – on television via its free TV station, and online via its video streaming website iWant TV (www.iwantv.com.ph), where people can watch ABS-CBN programs using their gadgets, laptops, or smartphones wherever they are and whenever they want to.
Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier, AGB Nielsen, reportedly has only 2,000 homes based solely in urban areas that represent only 57 percent of the Philippine TV viewing population.
ABS-CBN remains in a league of its own on the primetime block with a commanding 50 percent average audience share that is 19 percentage points higher than rival GMA’s 31 percent average audience share on the same time block. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.
Still topping the list of most watched primetime programs during the previous month is FPJ’s Ang Probinsyano with an average national TV rating of 41.6 percent, followed by Dolce Amore with 33.4 percent. The 1-2 punch of the Kapamilya network is joined in the Top 10 most viewed programs in April 2016 by Pilipinas Got Talent (30.7 percent), Maalaala Mo Kaya (29.4 percent), Wansapanataym (29.1 percent), TV Patrol (27.5 percent), Home Sweetie Home (23.5 percent), and Rated K (21.5 percent).
The last leg of the Pili Pinas Debates 2016, PiliPinas 2016 Debates: Presidential Town Hall Debate registered a whopping 40.6 percent rating, the highest rating among all COMELEC TV debates, and even did better than the Pacquiao-Bradley III showdown (32.4 percent) in terms of TV ratings.
ABS-CBN’s vice presidential debate Harapan ng Bise also performed admirably, netting 21.4 percent, good enough for a spot between the 8th and 9th-ranked programs for the month. The telecast of ABS-CBN Sports’ boxing special The Time Has Come: Donaire vs Bedak also got 20.1 percent rating despite being aired the day after the fight.
Meanwhile, Be My Lady (18.5 percent) is still the most-watched daytime program while It’s Showtime (18 percent) continues to pound Eat Bulaga (13.9 percent) in the ratings war on the noontime slot. The Kapamilya Network also ruled the afternoon block with a 43 percent nationwide rating compared to GMA’s 36 percent, thanks to the strong ratings of Doble Kara (17.5 percent) and Tubig at Langis (15.4 percent).
ABS-CBN also dominated in other territories, like in Balance Luzon (places in Luzon outside of Metro Manila) where it struck a national average audience share of 45 percent against GMA’s 36 percent; Visayas where it scored 54 percent against rival network’s 26 percent; and in Mindanao where it garnered 54 percent versus Kapuso’s 28 percent.
On the other hand, ABS-CBN’s live streaming channel on www.iwantv.com.ph got 3.87 million page views, an indication that many Filipinos are already viewing ABS-CBN shows online as they are aired on television. ABS-CBN continues to lead the way in addressing this change in Filipinos’ viewing habit by boosting the offerings of the iWant TV platform, the network’s pioneering video-on-demand website that allows people to watch content online at their convenience.
ABS-CBN continues to lead the way in addressing this change in Filipinos’ viewing habit by boosting the offerings of iWant TV, which features programs from different ABS-CBN channels and platforms.
Primetime favorites Dolce Amore (5 million page views) and FPJ’s Ang Probinsyano (4.15 million page views), and daytime leader Be My Lady (1.59 million views) were among the most watched shows online.
ABS-CBN Corporation, which began as a broadcasting network, has evolved through the years to become the leading media and entertainment company in the land. It has gone beyond radio and television to also become the leader in the local music, film, cable TV, and publishing industries. Also the pioneer in digital television in the country, ABS-CBN has ventured to other businesses including telecommunication services, money remittance, cargo forwarding, TV shopping services, theme park development, among others.
★★★★★
Andrea Brillantes is May’s MYX celebrity VJ
One of the industry’s most talented young actresses will be on the country’s no.1 music channel this May.
The pretty Andrea Brillantes is this month’s MYX Celebrity VJ.
The teen actress clearly loves music just as much as she loves acting. Proof is her amusing Musical.ly videos that have been trending and making rounds on the Internet.
Musical.ly is a mobile app where you can create music videos using your favorite songs. Andrea seems to be enjoying this app as she loves performing rap songs.
That is why for the month of May, the former “Annaliza” star will be trying her hand as MYX Celebrity VJ adding nonstop fun in dishing out the top hits and best music videos for the month.
Join MYX Celebrity VJ Andrea as she hosts Pop MYX until tomorrow, Mellow MYX from May 8-14, Pinoy MYX from May 15-21, and My MYX from May 22-28.
MYX, the no.1 music channel, is on Skycable channel 23.
For updates, log on to www.myxph.com, follow MYX on Instagram (@myxph) and Twitter (@myxphilippines).
★★★★★
Search is on for 2016 Mr. and Miss Chinatown
Mr. and Miss Chinatown Philippines continues to strengthen Filipino and Chinese relations and promote a developed sense of belonging among different cultures in the country. This year, the search is on for the twelve young men and women who will compete in representing the excellence of the Chinese Filipino youth in leadership, the arts, entrepreneurship, and academics.
Mr. and Miss Chinatown 2016 is looking for well-rounded young men and women who can promote unity and oneness among the Chinese-Filipino community as well as represent beauty in diversity through the union of two cultures. It is open to single men and women with ages 18-25 years old, can speak Mandarin or Fookien, has a pleasing personality, with good moral character, and represents the modern Chinese Filipino youth.
Interested individuals can send their applications with a close up and full body photo to [email protected]. The application form is available for download at www.misschinatownfoundation.com and the deadline of submission is on May 15, 2016.
The grand coronation will take place at Resorts World Manila on July 31 and will be aired exclusively on GMA Network.
★★★★★
Halalan 2016 app powered by ABS-CBN
Filipinos can turn to the COMELEC Halalan App – a project of ABS-CBN and the Commission on Elections (COMELEC) – to check their status as voters, locate their precincts, check national candidates’ profiles, decide on their final bets through a ballot cheat sheet, get updated on election-related news, and directly report election violations to the COMELEC.
Here is a quick tour of the COMELEC Halalan 2016 app for new users: The News section provides users the latest election-related news from ABS-CBN News, which operates in different media platforms. With the COMELEC Halalan 2016 app, voters are kept informed on the election issues using their smartphones and gadgets. The Candidates page, meanwhile, gives users basic information on the candidates for president, vice president, senator, and even a list of all party-list groups participating in the national elections on May 9.
For those who are looking for their voting precinct, the My Status section will be able to help them as it presents the complete registration data of the voter with the user just providing basic information such as First Name, Middle Name, Last Name, and birthday. The Results page shows the status of election-related reports or complaints sent by the user through BMPM, which is also integrated in the app. Finally, there is the Halalan 101 section that features infographics, quotes, and facts about the elections developed by ABS-CBN News Digital.
Arlene Burgos, ABS-CBN News Digital Head for Social Media and Mobile, said the new COMELEC Halalan 2016 App is a big improvement from its earlier versions, and gives voters a unique experience that no other election app can provide.
“We listened to the people and worked hand-in-hand with the COMELEC to come up with an app that can really be useful to voters. This app empowers the Comelec to act on these submissions, and enhances ABS-CBN News’ efforts to educate the voting public,” Burgos said.
The COMELEC Halalan 2016 app is available on App Store and Google Play and can be downloaded for free. It is a part of ABS-CBN’s “Ipanalo ang Pamilyang Pilipino” Halalan 2016 campaign that encourages the public to support their chosen. The ABS-CBN Integrated News and Current Affairs’ extensive and comprehensive reportage of this election season is set to go full blast on May 9 with a cross platform marathon news coverage of the national polls, which starts early morning.