It has been 15 years since Carousel Productions, Inc. launched Miss Earth, a beauty contest that would focus not only on beauty and femininity but, equally important, on an advocacy that its candidates could identify with and be actively involved in.
Recognizing the slow but increasing deterioration of the environment, Miss Earth decided, long before it became a worldwide movement, to make saving the environment its advocacy. Since then it had quickly grown and developed into the biggest and prestigious International Environmental Event channeled through a beauty pageant.
“We would also like the world to recognize women in this pageant not only as an inspiration of beauty in face and form, but more importantly, as confident, talented and intellectual individuals who are elected to serve as ‘Environmental Ambassadors’ in their respective countries to enhance environmental awareness and empower women all over the world to be one in this cause,” expressed Lorraine E. Schuck, founder of Miss Earth and executive vice president of Carousel Productions Inc.
This year, Miss Earth celebrates its 15th anniversary and will hold its coronation night on Dec. 5, 8 p.m. at the Marx Halle in Vienna, Austria. Ninety candidates- Beauties for a Cause- from all over the world will converge in Vienna starting Nov. 18 to compete for the much-coveted Miss Earth crown.
“There is no better highlight to Miss Earth’s Crystal Year than holding it in Vienna – an eco-friendly city, which we shall also showcase during the show,” exclaimed Ramon Monzon, president and CEO of Carousel Productions Inc.
Moreover, the pre-pageant, environmental activities of the delegates all around Austria shall be part of their campaign on “Climate Change” and promoting the 5’R’s – Rethink, Reduce, ReUse, Recycle and Respect – as the key in reducing our carbon footprint. This campaign was introduced by Austria’s hosting team headed by Sina Schmid and Andreas Siedl of Puls4.
“Every year the commitment to uphold the environmental advocacy grows stronger as evidently seen in the involvement of the participating delegates and this gives me great pleasure in welcoming the new batch of delegates to Vienna, Austria,” says Jamie Herrell, reigning Miss Earth 2014.
In cooperation with Herwig Ursin of Hey-U! Media Group, the pageant goes live on Starworld, Puls4 and telecast in participating countries worldwide. The two-hour television special will also feature and highlight the famous eco-tourism spots in Austria, the country’s laudable efforts in sustainable living and climate change.