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Friday, March 29, 2024

‘FPJ’s Ang Probinsiyano’ is still PH’s most watched program

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ABS-CBN remains to be the most watched TV network in the country among nationwide among urban and rural homes combined last October with an average national audience share of 42 percent vs. rival network GMA’s 38 percent, according to recent data from Kantar Media.

    On primetime (6 p.m to 12 midnight), ABS-CBN hit a whopping 50 percent average audience share nationwide, or a 19-point-lead over GMA 7’s 31 percnt. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

    Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100 percent of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57 percent of the Philippine TV viewing population.

    Leading the pack of most-watched programs in the country is the Coco Martin-starrer FPJ’s Ang Probinsiyano with an average national TV rating of 39.4 percent followed by the 2015 remake of Pangako Sa’Yo (33.4 percent) and ABS-CBN’s flagship newscast TV Patrol 32 percent.

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