iPhoto: ABS-CBN exec on international Filipino content distribution
ABS-CBN head of Integrated Acquisition and International Sales and Distribution Evelyn “Leng” Raymundo was the only Philippine TV network executive invited to be part of a distinct panel of speakers in the recently held “The Singapore Dialogue 2015”at the Discovery Primea in Makati City to discuss how local Filipino content penetrates the global audience.
With the topic “From the Philippines with Love: Creating Television Content for a Global Audience,” Raymundo shared how ABS-CBN, the leading media and entertainment company in the Philippines, successfully broadcasted its dramas to over 50 territories worldwide through its top-caliber content that harnesses on creative storylines, authentic characters, love, and elevated production qualities.
In 2015 alone, ABS-CBN successfully sold titles, like The Legal Wife (16 territories), Tomorrow Belongs to Me (11 territories), No Greater Love (8 territories), Got to Believe (7 territories), and Pure Love (3 territories), across Asia and Africa.
From left, adobo magazine editor in chief Angel Guerrero, The Moving Visuals Co. CEO/creative director Galen Yeo, Leng Raymundo, Bomanbridge Media Pte Ltd. Chief Executive Officer Sonia Fleck and Director for Industry Operations of Media Development Authority of Singapore Joachim Ng.