You Are Never Too Old To Stop Playing
Stuck in EDSA traffic? Or perhaps swamped with work at the office?
Amid our already hectic schedules and the new challenges that add to our daily grind, Magnum reminds everyone to take a little break, indulge and be playful.
Magnum celebrates 2018 by encouraging everyone to #NeverStopPlaying – a reminder to find fun in everyday life no matter the circumstances we find ourselves in and to return to a life less complicated.
And what better, if not more delicious, way to invite us to take a break than Magnum Almond, the ice cream brand's best-selling indulgence with the same velvety smooth vanilla ice cream covered in cracking Belgian milk chocolate and almond slivers.
And to up the ante, Magnum invites you to #DareToPlay! Roll those dice and get inspired to indulge in a mini-break. You can get combinations like 'Do a 10-second dance – and treat yourself to a – Magnum Red Velvet' or perhaps 'Surprise a friend – and eat two – Magnum Almond.'
As George Bernard Shaw said: “We don't stop playing because we grow old; we grow old because we stop playing.” So go eat your ice cream and play.