Advertisement

Highlighting Philippines’ ‘Best of the Best’

Robinsons Department Store, in partnership with the Department of Trade and Industry (DTI) has opened today the first Go Lokal! store in Robinsons Place Manila.

Designed as an incubation, marketing, and branding platform for the best of Philippine MSMEs products including next generation One Town One Product (OTOP) offerings, Go Lokal is a concept store that showcases modern and indigenous quality products crafted, designed and created by local micro, small and medium enterprises of MSMEs. It aims to revolutionize the way hard-to-find and artisanal Filipino products are sold in the local market.

Thpogram is a collaboration between the government and the private sector brings together a specially-curated line-up that includes food, apparel, accessories, home décor, gadgets and gift items.

Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!

According to Trade Secretary Ramon Lopez, the department is more than excited to open its first mainstream Go Lokal store.

“Go Lokal! is truly a vibrant model for MSME development and inclusive business. We are happy that committed partners like Robinsons have taken on this challenge. We look forward to opening more outlets in their malls and department stores across the country,” says Secretary Lopez, pointing out that partnering with Robinsons Department Store is a good move because it allows Go Lokal’s vendors to maximize market access and capitalize on the exposure provided by the retail giant.

Robinsons Department Store can be found in consumer-frequented locations as a mainstream distribution channel for world-class Filipino products while offering value for money for targeted consumers and tourists, he notes.

Robinsons Department Store, an affiliate of Robinsons Retail Holdings Inc., is the first mainstream outlet to launch Go Lokal!, a public-private collaboration between DTI and local retailer partners that aims to showcase modern and indigenous quality products crafted, designed, and created by innovative Philippine micro, small and medium enterprises (MSMEs). Launching the partnership recently were (l-r) Mr. Johnson Go, General Manager of Robinsons Department Store; DTI Bureau of Domestic Trade Promotion DirectorRhodora Leaño; DTI Assistant Secretary for Industry Promotion Group Rosvi Gaetos, Secretary Ramon Lopez of the Department of Trade and Industry, Ms. Robina Gokongwei-Pe, President and COO of Robinsons Department Store; Mr. Irving Wu, Robinsons Malls Operations Director for Luzon and Ms. Maricar Reyes, celebrity endorser of Robinsons Department Store.

Robina Gokongwei-Pe, President and COO of Robinsons Department Store, also noted the program will benefit MSMEs because it’s a mainstream platform that brings them closer to a more diverse market and creates positive effects to the economy by encouraging entrepreneurship.

“This partnership with DTI is Robinsons Department Store’s contribution to nation-building by providing our entrepreneurs an environment where they can be passionate about their businesses and prosper from their efforts, as we create opportunities for MSMEs to grow, succeed and make an impact to the retail industry,” said Gokongwei-Pe.

Johnson Go, General Manager of Robinsons Department Store, said that Go Lokal! is Robinsons Department Store’s way of supporting Filipino entrepreneurs into their initial foray into more mainstream markets by making them more accessible to both local and foreign consumers. “The diverse product line of Go Lokal! brings together the best products that the Philippines has to offer which are world-class locally-made quality products by our MSMEs,” said Go.

The DTI Secretary also said that aside from providing market access for MSME products, the Go Lokal! program is a platform for new entrepreneurs to test the marketability of their products without the fear of losing rental and commercial costs because their experience is free of charge.

Portion of Go Lokal! revenues will go to the various corporate social responsibility (CSR) projects of Robinsons Department Store including the government’s drug rehabilitation program.

Topics: Robinsons Department Store , Department of Trade and Industry (DTI) , Go Lokal! store
COMMENT DISCLAIMER: Reader comments posted on this Web site are not in any way endorsed by Manila Standard. Comments are views by manilastandard.net readers who exercise their right to free expression and they do not necessarily represent or reflect the position or viewpoint of manilastandard.net. While reserving this publication’s right to delete comments that are deemed offensive, indecent or inconsistent with Manila Standard editorial standards, Manila Standard may not be held liable for any false information posted by readers in this comments section.
AdvertisementKPPI
Advertisement