hayu expands global footprint with PH launch
Targeting the broad base of viewers who are fans of the reality genre, hayu combines a unique user experience with the best in over-the-top (OTT) technology. The streaming service includes over 7,000 episodes of reality content from 250+ shows, the majority of which debuts on the service the same day as they premiere in the US. “We are thrilled to be able to bring hayu, and its world-class reality TV content, to the community of superfans in The Philippines. We spoke to our potential subscribers and we now know how popular this genre is among Filipinos and how much they love keeping up with the latest storylines and having access to full-length episodes all in one place,” said Hendrik McDermott, senior vice president for Branded On-Demand of NBCUniversal. “hayu is a great success in 11 other countries and we knew that the Philippines needed to be the next step in our global expansion,” he added.