A truly Filipino feast is never complete without inihaw as it is as iconic as the Pinoy fiesta itself.
This well-loved dish has found its way in Mang Inasal’s menu 15 years ago, and now the brand has secured the top spot in the grilled chicken category based on a Kantar Worldpanel Eat-Out Panel Study.
Mang Inasal’s 2-in-1 sa Laki, Nuot sa Ihaw Sarap Chicken Inasal stands out among the different brands of grilled chicken with its large portion of uniquely flavored char-grilled chicken served in a homey fast food setting.
“There is no shortcut about the way we procure, prepare and cook our chicken. It is done in the most meticulous and best way possible. Even the most discerning customers can tell that it is made with the passion and expertise of Mang Inasal,” Mang Inasal Philippines marketing head Aileen Natividad said.
Natividad said Pinoys, being discriminating eaters, want their food served fresh, hot, juicy and with their favorite condiments.
“Top that with unlimited rice, free soup, and their choice of their favorite desserts and drinks, and you have a blockbuster hit like the Mang Inasal Chicken Inasal!” she said.
“You have to treat your customers as king. Give them what they want – a superior meal at the best value and an environment that is conducive to a truly satisfying dining experience,” Natividad added.