PANA: Print Media, a Unique Advertising Investor
“PANA (Philippine Association of National Advertisers) leads the way for the associations to embrace a culture of excellence as an Active Partner and Unique investor in our business relationship” said Ms. Blen Fernando, Vice President and TM for Marketing of Alaska Milk Corporation. She was also the former PANA President for 3 terms. Fernando discussed “The Role of PANA in the Print Industry” during the United Print Media Group’s April General Membership Meeting last April 12, 2019 at Conti’s Bakeshop & Restaurant, Makati city. She shared her most anticipated challenges and deeply-rooted experiences while ascending to her success in the field of advertising and leadership. Fernando also gave advices to UPMG members on how to create unique and meaningful ad materials and therefore build trusted and credible content and format. “Stop; think of it first, Look; know the plans, and Listen to both sides", she said. Before ending the discussion, she tackled how Print can coordinate with their distinctive traits and make it their edge in this digital era; because for her Print can always have its digital counterpart but can never be replaced by them.