The tale of the discount donuts
"How do you sweeten the sour?"
Once upon a time in a small and sunny but troubled archipelago nation, there operated two large and upscale doughnut chains. There were other bakeries that peddled the ring-shaped baked goods, but these two sold the best, tastiest, and most costly. The donuts of these two bakeries were toothsome and delectable, but alas! Because they were expensive, only the well-to-do Archipelagians could afford to buy them regularly. A great many of the nation’s people were regular folk on a tight budget, and a quarter of the population lived below the poverty line. This was sad because the Archipelagians as a people loved their families very much and observed a custom called ‘pasalubong,’ bringing home gifts, usually food, to their loved ones. And among the most favorite foods to give as pasalubong were donuts. So when the two chains announced a special, grand discount for their wares, the people were elated. At last they would be able to buy the best donuts for their children to try! Happily they argued with each other on what was the better brand, and where to buy, and what to buy. They counted on their fingers, one two twelve! They vowed to buy a dozen and a dozen more because no one knew when such a big promotion would happen again. On discount day, they queued up in front of the stores, making long lines that went thisaway and thataway as far as the eye could see. In their pockets they made a fist around their hard-earned money. They hopped from one foot to another as they waited as the lines made their slow way to the front. They hoped there would still be donuts by the time they turn came. When at last they were face to face with the trays of donuts, they pointed to their choices, handed over their cash, and gleefully made their way home, their arms wrapped around boxes of the precious baked goods. Said one, “My wife and parents had never tasted this. They were happy when I brought home the box, and I felt good that I was able to give them this treat.” Said another, “My children were overjoyed and said I was the best dad ever.”