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As the price of ham goes up during the holiday season, consumers should buy cheaper brands, said Trade Secretary Ramon Lopez.
“If it’s expensive, let’s not buy it,” he said in Filipino in an interview on radio dzBB. “Let’s choose the cheaper brand that’s worth it.”
Radio dzBB reported that ham prices have risen by P20 to P40 a kilo in some markets.
“The expensive brands really go up in price,” Lopez said.
Those who buy premium brands do not care much about price increases, he added, but other brands are aimed at regular consumers.
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People who buy these hams would not mind a P1 to P2 increase, he added.
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