Rhett Eala faces a new challenge
Most of us have probably worn a Rhett Eala design or a “tribute” to one of his shirts. Recently, the designer was faced with a different sort of challenge.
Designers often find inspiration in the beauty of nature, an unforgettable trip, a remarkable person, or a life-changing experience. But this time, Eala’s assigned muse was smartphone brand Sony Xperia.
Highlighting the power of the perfect pairing and how it results in something greater, Sony Xperia takes off from the beauty of sharing.
“It’s all about being better together, but still being complete on your own,” says Patrick Larraga, Head of Mobile Business for Sony Philippines.
Eala crafted a limited edition tee for Sony Xperia that conveys the beauty of such synergy, aesthetically showing that each one is made to inter-connect and find their ideal fit, whether person or product.
"Sony wanted me to create a signature piece, something that people would recognize as truly Xperia," says Eala. Most certainly, the brand that sparks strong recall with its products’ trademark designs chose the right person; who, in his own right, is as iconic as his coveted style creations.
As a result, two shirt designs were born out of the collaboration. Featuring hues of red and cobalt blue, Eala’s designs sport geometric prints in the form of intersecting shapes, fashionably conveying interconnectedness and complementation.
“The shirts also feature a subliminal X in the designs, ‘branding’ them as an Xperia piece,” he says
It comes as no surprise that both designs were created to “complement” each other.
“It’s all about the power of the perfect pairing, so even the shirts were made for tandems,” explains Eala. “But like Sony Xperia’s campaign message, each design stands out on its own already—it just becomes that much better when you put them together.”
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