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PBA reaches out to fans, community

FOR 38 years now, the Philippine Basketball Association has been serving as the country’s premier basketball league. It has been dishing out thrilling basketball action and entertainment ever since that first jumpball was made in 1975. However, it’s not only basketball that the league prioritizes. The PBA also makes sure that it does its part when it comes to giving back to the community and fulfilling its corporate social responsibility to the public. Doing charity works for people involved in sports is not only a requisite task, but a social responsibility as well. Lending a helping hand is one of the traits most Filipinos have so it’s quite natural to automatically do the necessary thing possible for a common good. Just like the National Basketball Association’s program NBA Cares, the PBA is also active in dishing out help to the community whichever way it can. ‘’It’s very important for our league, since we are professionals, to have activities that seek to help the people and communities who are in need of dire assistance. We make it a point that we do our part in helping out even in little ways we can,’’ said PBA commissioner Chito Salud. When it goes out of town for its All-Star weekend once a year, the PBA and its players annually helps the community by donating some cash and goods, planting trees, as well as helping the natives build homes and useful activity centers in their brief stay in a particular place. The PBA also have its noble outreach program where it goes to a certain place and foundation every now and then with its players to offer donations as well. ‘’That’s why we always think of new concepts that will bring the fans closer to their idols and that will bring the league closer to the community. It’s important for the PBA to do its role in lending help,’’ added Salud. Also, the league has its annual run called ‘Run with the Fans,’ which gives fans a chance to run and mingle with their hard-court heroes with the proceeds going to charity. During that ill-fated week in August where series of rains shattered the Metro, the PBA also reached out by donating one million pesos to those who were affected by the rains and flood. Just last September prior to the start of the ongoing 38th season, the league held its fans day at the Quezon City Circle, wherein the followers of the players and the teams got the chance to interact with their hard-wood heroes. The league also conducts autograph sessions every playdate as another way to allow the fans to mingle with the superstars they look up to. In every first game of a double-header, several star players, at least three, from the second game are required to sign autographs in the venue’s lobby during halftime of the opening contest. Basketball, most of the time, is more about competition and more on bringing out the competitive sides of people, but on certain occasions, it also brings out the best in them as generous individuals.
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