Isuzu’s rip-roaring weekend
For three days, the public and motoring enthusiasts experienced what it’s like balancing on a trapeze and driving an off-road vehicle up a 180 degree metal slope. It was Isuzu Philippines Corporation ending the year with a bang as it staged a three-day “Off-Road Fest” held at the BGC Open Grounds in Taguig City.
“This event aims to highlight the 4x4 capabilities of its flagship models, the Isuzu Mu-X and the Isuzu D-MAX pick-up. Visitors will be allowed to experience the true power of the new 3.0-liter VGS turbo variants of the D-MAX and mu-X as they traverse through specially made 4x4 urban test courses. Designed to demonstrate the vehicle’s performance, the test course includes an articulated ramp station, roller slips and the 40-degree traverse angle ramp. The highlight—is the giant 20-FT inclined steel ramp or—thrill hill—which will be the ultimate test to the vehicle’s power,” explained Hajime Koso, president of IPC.
Looking at the intimidating height of the metal ramp, I had second thoughts on driving a D-Max up that 40-degree ramp. On a dare by Gen Tiu of PIAA, I threw cautions to the wind and mustered enough guts to tackle the off road ramp. With off-road master Beeboy Bargas acting as my navigator, I managed to drive and conquer my fear of the off-road exercise. To be honest, the most heart-thumping part was going down the ramp because it felt as if you were standing on end. The key according to Bargas, was to relax and to keep focused . It was both fun and scary.
Visitors were in for a lot of fun and surprises because aside from the 4x4 experience, Isuzu also prepared some parlor games, tents which sold parts and accessories and raffle promos throughout the three-day event. The main crowd drawer of the Off-Road Fest were the display of customized Isuzu D-MAX and MU-X by Black Rhino wheels, PIAA, Rhino Racks of Australia and Overland 4x4 gear of Thailand. “This display allows the public to see the potential of the D-Max and MU-X to suit your personal preference,” says Joseph Bautista, head of Product Development at IPC.
Keeping the festivities alive were the daily performances to cap each night of the event – starting with the Itchyworms on first night of the event, followed by DJ NIX Damn P on the second night and Pinoy Rock sensation The Dawn on the last Sunday night. Likewise, Isuzu mu-X’s brand ambassadors, Team Kramer graced the opening night and mingled with the crowd throughout the night. “This three-day festival is also our way of saying thank you to the Filipino market for their continued support to our products over the years,” Koso said.