Always a proponent of the environment, K-beauty brand Innisfree’s third store in the Philippines highlights the brand’s Eco-Hankie Campaign.
Amore Pacific Philippines general manager Stephen Lee led the untying of the hankies at the opening of the SM City North Edsa branch.
The Eco-Hankie Campaign is Innisfree’s annual green life campaign, which, since 2010, has been encouraging people to use eco-friendly handkerchiefs to help lessen the use of disposable paper tissues.
This year’s campaign theme encourages “PlayGreeners” to sing, dance, jump, and feel the joy of living green by carrying their own eco bag, bringing a reusable cup, and using hankies instead of tissues.
As its innovative beauty solutions harness the power of the finest ingredients from Korea’s pristine Jeju Island, the brand take great care to preserve and protect the environment in all that it does—practicing green living and supporting causes that give back to the earth and community.
The new store also highlights Innisfree’s worldwide bestsellers—Green Tea Seed Serum for intense hydration, Bija Cica Balm for troubled skin, Jeju Orchid Cream for its anti-aging properties, and No Sebum Mineral Powder for a soft and shine-free skin.
In addition to the Eco-Hankie Campaign, Innisfree also has an ongoing Empty Bottle Campaign which lets customers drop off empty containers at any Innisfree stores to be upcycled.
Innisfree is also at SM Mall of Asia and SM Megamall.