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Friday, March 29, 2024

40 years of celebrating beauty

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Direct selling company Avon marked its 40th year in the Philippines with two events held recently that celebrated its representatives all over the country. 

Avon general manager Razvan Diratian (right) with Avon True ambassadors Marian Rivera and Angel Locsin

The company for women kicked off the celebration for its 40th anniversary with its annual Sales Leaders Congress and National Sales Convention (NASCON). At the business symposium, dubbed “Avon: The Next 40,” Avon’s general manager Razvan Diratian shared how representatives continue to be integral to the company’s success. 

Diratian said, “I’d like to thank you and congratulate you that you are part of this dream and this history and also of our future.”

“Forty years is a milestone,” added Avon’s executive director of sales Raffy Lim.  He continued, “It is a lifetime of service, love, and dedication to your reps and downlines, and to your business. Maraming maraming pinagdaanan si Avon Philippines, but the people in this room represent the success of Avon. Without you, we are nothing.”

Award-winning journalist Kara David and prominent motivational speaker Francis Kong gave stirring messages of encouragement, pushing Avon representatives to redefine success and make the best out of life by standing up for their own dreams and helping others do the same.

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More than just an anniversary celebration, this year’s NASCON, with the theme “Bida Ako sa Avon,” paid tribute to the company’s 40 years of transforming lives and making something beautiful for women everywhere. 

Hosted by Avon’s zone manager Thesanee Dela Pena, field sales trainer Cha Varilla, and TV personality Drew Arellano, the event at the Mall of Asia Arena also highlighted the empowering stories of Avon representatives and how they have grown into successful self-made women.

NASCON brought together Avon ambassadors and celebrities such as Marian Rivera, Angel Locsin, Jennylyn Mercado, Julia Montes, Paolo Avelino, and Ruffa Gutierrez. Regine Velasquez, Wally Bayola, Jose Manalo, Richard Poon, Jed Madela, Bamboo, Wilma Doesnt, Hidilyn Diaz, and Tricia Centenera also provided energetic and memorable performances.

Enrique Gil and Liza Soberano share a light moment with an Avon representative.

The forum was followed by the Recognition and Fellowship night called “Avon Reigns at 40,” wherein the company recognized the hard work of outstanding sales leaders with the Executive Awards and Sales Force Awards. 

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