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Friday, March 29, 2024

Fashion brand launches debut resort wear collection

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For its first foray into resort wear, Japanese fashion brand Uniqlo has teamed up with German designer Tomas Maier. The collection, launched May 18 in select Uniqlo stores, consists of swimwear, loungewear, and casual cover-ups.

The collaboration fuses tomas maier’s “time off” and “escape” philosophy with Uniqlo’s commitment to create high quality, comfortable clothing for everyone. 

The tomas maier and uniqlo Resort Collection consists of swimwear, lounge wear, and casual cover-ups.

“We have been delighted to collaborate with Tomas Maier in creating this exciting new LifeWear range,” enthused Yuki Katsuta, group senior vice president of Fast Retailing and head of Global R&D. “I am sure people will love mixing and matching pieces from our first resort wear collection, adding a splash of summer fun to everyday living, weekends, and vacation travel.” 

The Tomas Maier and Uniqlo Resort Collection features orange, yellow, and other hues inspired by the sun-kissed splendor of Florida, where tomas maier originated, as well as the brand’s iconic palm tree motif. The women’s line includes dresses, camisoles, a polo sweater, and swimwear that are practical and at the same time stylish. Featuring navy, black, and khaki, the men’s range, on the other hand, offers coordination flexibility with a range of jackets, T-shirts, polo shirts, and easy pants that double as smart swimwear.

Orange, yellow, and other hues inspired by the sun-kissed splendor of Florida are highlighted in the collection.

“Our new collection is designed to work in many different ways. Beach attire can turn into lounge wear, casual cover-ups paired with polo shirts can easily be worn in town—this is the concept of my brand,” said Maier. “Things work in many ways. Even if bought for a special trip or occasion the customer will soon discover these garments adapt to a year-round life.” 

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