Peterbilt marked another milestone in their corporate history the 1,000,000th truck unit rolled off the assembly line last January 30. The truck was a Peterbilt Model 567 Heritage, customized by the truck maker to celebrate this important milestone.
“Peterbilt is the industry leader in product quality and customer value,” said Kyle Quinn, PACCAR senior vice president and Peterbilt general manager. “Peterbilt’s 78-year quality legacy bridges customers from owner-operators to large fleets – each of them benefits from Peterbilt’s premium quality, advanced technology, high residual value and low total cost of ownership.”
“Since the early days of production in 1939, Peterbilt has been the preferred brand of drivers and owner operators built on a reputation of unrivaled quality and customer value. Today that customer preference has expanded to include medium and large fleets that appreciate not only the distinctive styling and driver preference but attributes such as low cost of ownership, integration of technology and class leading uptime and durability, all supported by a strong and extensive dealer network,” add Quinn..
To commemorate this event, Peterbilt will celebrate by hosting a SuperFan campaign to identify the ultimate fan of the iconic brand. This extraordinary celebration of Peterbilt’s history and heritage will connect directly with thousands of Peterbilt drivers and fans and give them a platform to individually express the role that the brand has played in their lives.
The Peterbilt SuperFan promotion will recognize five SuperFans through a promotional campaign culminating with a special presentation at the 2018 Mid America Trucking Show (MATS). One finalist will be selected as the top SuperFan and will be honored with the keys to the unique, 1,000,000th production unit, a Peterbilt Model 567 Heritage, fully customized to celebrate this remarkable milestone. Peterbilt is accepting submissions from fans throughout the United States and Canada via a dedicated website at Peterbilt.com/SuperFanSearch through December 22, 2017. People are encouraged to visit the website and submit their stories, videos and photos that show the passion that makes them a SuperFan. The five finalists will be selected just after the New Year.
“The Peterbilt brand is built on loyalty, it is the lifeblood of our business. We want to reward that loyalty and the 1,000,000th truck milestone will be the perfect opportunity. We will hand over the keys of a very special Model 567 Heritage to our biggest fan at a special ceremony at Mid America Truck Show. We have the best and most loyal customers and fans in the industry, and I’m excited to see and hear their stories,” said Quinn.