Graduating students of the De La Salle-College of Saint Benilde Fashion Design and Merchandising Program gave mallgoers a glimpse of future of fashion in Sinulid: The Connotations of Design, an exhibition and show at SM Aura Premier.
The exhibit at the mall’s atrium highlighted different pop up stores and conceptual styling as the Merchandising group showcased their personal brands that reflect their own aesthetic and design philosophy.
This year’s batch featured great diversity in not only Women’s Wear but also featured Men’s Wear and Children’s Wear – streetwear, formal wear, swimwear, sleepwear and even plus-size fashion.
The graduating students’ inspirations included travel, reincarnation, geometric patterns, indigenous materials and personal experiences including moments from their childhood. Themes of sustainability and functionality were also utilized.
The retail set up allowed the students to experience how effective branding is applied in the industry and how it can give them an advantage amidst the increasingly competitive markets.
This enabled the students to not only focus on the creative side but also on the business aspect as well.
Sinulid: The Connotations of Design, an exhibit and fashion show by the De La Salle-College of Saint Benilde’s Fashion Design and Merchandising Program, is one of the many exciting fashion events at SM Aura Premier.