The British brand Joseph’s spring-summer season has a strong and striking collection that salutes nomadic freedom.
This nomadic freedom features a personal uniform for the Joseph tribe as it travels across the urban scene. Each individual is strong, powerful; their clothes providing comfort and protection. Their style, at first pure and vulnerable, gathers momentum and intrigue as the journey progresses.
The Joseph trench, the hand knit, the man shirt, the track pants become reformed with the luxury of time, resulting in a handcrafted uniform where comfort and freedom prevail.
Joseph packs in a limited-edition collection of handmade accessories for this long journey—backpacks, messengers, bum bags, neck strap bag. These are constructed using a combination of salvaged military uniform fabrics, sportswear fabrics and materials from the Joseph Spring/Summer 2017 collection.
View the Spring Summer 2017 Collection at Joseph located on L1 of SM Aura Premier, and L1 of S Maison at the Conrad Hotel.