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Friday, March 29, 2024

Raising the bar for eyebrows

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There is power in perfect eyebrows.

If your face is your brand, then your eyebrows are definitely your logo. These days having on-fleek eyebrows can greatly change the way people perceive you. It’s no wonder there has been a heightened interest for products and services such as threading and waxing that promise perfect eyebrows. One service that has been gaining popularity in the beauty world is microblading.

This semi-permanent makeup procedure can give you timelessly beautiful brows that look so natural yet so picture-perfect that you’ll have eyebrow-goals without even trying. PhiBrows, Europe’s premiere microblading academy has been combining art and science in creating the perfect brows. And this year, PhiBrows will be bringing the holy grail of eyebrow enhancement to the Philippines.

What makes PhiBrows stand out?

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Branko Babic, founded PhiBrows on the principle of PHI, or the “golden ratio,” or the perfect proportion. By adhering to this principle, complimented by the strictest European standards on safety and quality, PhiBrows was able to come up with a procedure where brows are timeless, beautiful, and hyper-realistic.

As part of the academy’s mission of being the best, aspiring PhiBrows artists undergo a three-tier training program to breed masters in the art of microblading. These PhiMasters are then tasked to travel the world to educate others on the unrivaled PhiBrows technique. Through this stringent process, you can be certain that only the best of the best can be called a PhiBrow artist. 

One of PhiBrows’ top PhiMaster, Dovile Zilinskaite, is in the Philippines to impart her expertise in microblading to Filipino cosmetic artists, making the dreaded ‘overdrawn brows’ a thing of the past.  

Having trained directly under Babic, Dovile has transformed her passion for the perfect brows into an art.

Currently, there are 37 certified and accredited PhiBrows artists in the Philippines. While in the country, Dovile will be conducting several intensive training courses as PhiBrows prepares to establish their Philippine branch.

One of PhiBrows’ top PhiMasters Dovile Zilinskaite imparts her expertise in microblading to Filipino cosmetic artists. Microblading is a semi-permanent makeup procedure that gives beautiful and hyper-realistic brows  

Dovile said, “I am grateful for what I have learned from Branco. He treated me like family, which is how I am with my students. I want us to be like a family. This is also the kind of relationship I want to build here in the Philippines for PhiBrows. I want to build a strong and professional community. Which, of course, will translate to our relationship with our clients as well.”

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