After the well-received Photo Diary, FUJIFILM Philippines launched the Memory Lane album, a unique instax album made of thick-bordered pages where you can insert your instax prints.
FUJIFILM Philippines is always thinking of new ways to preserve memories and make them last for generations. With the Memory Lane album, you can now keep in place that instax photo of a trip to Baguio to see flowers abloom at the Panagbenga Festival or that moment when your child wore a “toga” (graduation gown) at the school’s commencement exercises.
“Our mission is to keep memories on hand and make sure that they would be available for future generations to gaze at,” says Takuya Maeda, FUJIFILM Philippines Division head for Electronic Imaging and Photo Imaging. “Filipinos love taking photos and FUJIFILM acknowledges that. We have endeavored to help them preserve their memories in the best possible way, especially now since it is graduation and summer season, when people really need to keep important memories.”
The Memory Lane album protects precious prints from dust, dirt, moisture and sunlight to reduce fading and ensure that they stand the test of time.
The Memory Lane album is bundled up with the instax Mini 8 and a range of FUJIFILM digital cameras. There are three variants for the Memory Lane album, namely the instax Memory Lane Package that includes an instax Mini 8, pack of film (10 sheets), a Memory Lane album, and a pen marker; the XA3 Memory Lane Package that includes an XA3, instax SHARE SP-2, pack of film (10 sheets), a Memory Lane album, and a pen marker; and the XA10 Memory Lane Package that includes an XA10, instax Mini 7s, pack of film (10 sheets), a Memory Lane album, and a pen marker.
To make the Grand Launch of the Memory Lane album kits more fun and celebrity-watching worthy, Bea Alonzo, FUJIFILM Philippines brand ambassador and a proud instax fan girl graced the event. FUJIFILM Philippines Circle of Influencers wasl also around to help the guests design their own Memory Lane album using available craft materials.
“It will be exciting to watch everyone design their own Memory Lane album in creative ways,” said Bea.
Guests were encouraged to doodle on the sides, place stickers, even write haiku or short poems to make their albums not only unique but very personal and heartrending.
After all, that is the essence behind FUJIFILM Philippines’ efforts to capture memories instantly and produce the tangible prints in seconds. Memories are all about celebrations, occasions, and moments spent with family, friends, anyone you hold dear and consider family. And wherever and whenever there is something special you want to make last forever, an instax will be there, on hand and on cue.