Nissan Philippines Inc. (NPI) president and managingdirector Antonio Zara toasted the high points of the company’s performance in 2015 during their recent thanksgiving party held at Revel in the Palace, Bonifacio Global City, Taguig.
The brand ended 2015 strongly with a record 60 percent growth in vehicle sales, with Nissan continuing to excite consumers with innovation and good quality products for 2016. In 2014, Nissan’s sedan models, the Sylphy and the Altima, were inroduced, while 2015 saw the presentation of the company’s best selling vehicles NP300 Navara pick-up truck, NV350 Urvan, New Almera sedan, and the latest Nissan Juke subcompact crossover.
Last year, not only did Nissan introduce a slew of refreshed vehicles, it also ushered in innovative programs and activities like the Nissan GT Academy Asia where six Filipino gamers advanced to Silverstone Race Circuit in the UK to compete with the best gamers in Asia in a real motorsport combat. We also saw the expansion of its dealership network with 11 new dealers in key cities and provincial areas in 2015. There was also the launch of new online shopping platform Nissan Parts Online, with competitions like the 2nd Nissan Service Technician Excellence Competency Award (NISTEC), and the Nissan Service Advisor Excellence Competency Award (NISAC). NPI also strengthenedits CSR efforts by partnering with Habitat for Humanity Philippines.
‘’Being named as one of the world’s most valuable brands for 2015, we take on the challenge of bringing the company, and the country further up the road to progress, as we continue our drive for excellence in the coming days,’’ says Zara. “Expect new things, new innovation to come, as we at Nissan make it happen.’