Little girls had the rare opportunity to see the world of Shopkins come alive during the recent Shopkins Shopville Manila, a first ever Shopkins world live experience at the SM Mall of Asia Atrium.
Brought to Manila by Europlay Distributor Co., in cooperation with Toy Kingdom, the event gathered Shopkins fanatics to celebrate the success of the cutest collectible in the world.
Shopkins collectible toys are inspired by items found in grocery and department stores appealing primarily to girls aged 5 and above. This brand has gathered many prestigious awards including the Toy of the Year Award from the Toy Industry Association in New York City.
Shopkins inspires imagination and encourages social engagement as girls actively pursue for the rare and limited editions from over 500 characters. Going beyond retail, Shopkins has also invaded the digital world with the success of its webisode series available on youtube and the newest Welcome to Shopville app game.
Since its Philippine launch in 2014, Shopkins has become the most popular collectible line for girls in the country. It continues to grow in popularity and increase its fan base with each new series.
The two-day event was highlighted by a Meet & Greet with Shopkins all-time favorite characters: the Shoppies, Spilt Milk, Strawberry Kiss and Lippy Lips. It also captured the delightful Shopkins world through fun and engaging activities like Shopkins Design workshop, an Arts and Crafts Studio that enabled kids to recreate Shopkins characters, and the Swapkins zone where Shopkins fans are encouraged to bring their collections and trade characters with fellow collectors to complete their shopping list. The Cupcake Decoration Boutique where kids got to decorate their own unique cupcakes was an added treat.
Little fans also competed for the Most Number of Shopkins Collection contest won by siblings Elizabeth and Elisha Bauyon.
Shopkins collectible characters, themed playsets and accessories are available at all Toy Kingdom Express outlets in SM Stores and Toy Kingdom Stores in most SM Supermalls. Also visit their website www.toykingdom.ph; ToyKingdomPH at Facebook, Twitter and Instagram.
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