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Smile and giggle with stationery from Smiggle

Australian stationery brand Smiggle, known for its colorful, fun, and fashion-forward writing materials, is now available in the Philippines. 

Smile and giggle with stationery from Smiggle
Smiggle brings to the country its fun and colorful (clockwise) unicorn embossed hardtop pencil case, Game Over backpack and scented hardtop pencil case, and foldable silicone water bottles.  
SM Retail shoppers can find Smiggle products at the Stationery Section of the SM Store in SM Makati, Mall of Asia, and Megamall. Children are in for a fun treat with stationery and other items such as pencil cases, wallets, belts, bags, and water bottles. 

Every product features a special “Smiggle twist” on a stationery classic—a burst of bright color, a unique design, and quirky graphic illustration—that results in goodies that catch the eyes and bring smile to the young ones. 

Smiggle first opened its doors in Melbourne in 2003 and has since been known and loved by fans of all ages. In August 2007, it joined Just Group, Australasian leading fashion and apparel retailer, and in the following year, the brand opened its first international store in New Zealand. 

Smile and giggle with stationery from Smiggle
Tri-fold wallet with velcro fastening (top), Smelling Princess Poop Fashionista shoulder bag
In 2011, Smiggle expanded into Singapore, and in 2014 it opened its doors in the UK. Smiggle then said hello to Malaysia and Hong Kong in 2016. The expansion, according to the brand, is part of its plan to be the world’s most exciting and famous stationery brand.

Topics: Smiggle , SM Store , Smiggle twist , stationery
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