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Owning the chaos: 5 things about Russell Westbrook’s latest shoe

Oklahoma City Thunder point guard Russell Westbrook appears to be in an uncontrollable cycle of chaos as he speeds, spins and jumps past opposing players and NBA records. He won’t become the NBA player with the most triple-doubles in a season if he wasn’t “chaotic,” he even described it as “owning the chaos.”

Owning the chaos: 5 things about Russell Westbrook’s latest shoe
NBA player Russell Westbrook designs the new Why Not Zer0.2 in reflection to his ‘owning the chaos.’
Westbrook’s second signature performance sneaker, the Why Not Zer0.2, is a reflection of him owning the chaos: The design may seem chaotic, but Westbrook planned every element of it with a specific purpose in mind.

Here are five things to know about the shoe.

1. Every colorway has a meaning

The lead colorway of the Why Not Zer0.2, dubbed “Future History,” features vibrant color-blocking on different performance materials. At first glance the design may seem random, but each color is meant to reference a uniform that has helped define Westbrook’s career.

“Every colorway has a meaning behind it that is special to me,” says Westbrook. “With the Why Not Zer0.2, I wanted to take that storytelling to the next level with an exposed tag that helps illustrate the meaning behind the colors used.”

2. It honors those close to him

The only thing Westbrook loves more than the game is his family, which is why he added his family crest on the inner tongue. He also used a black block on the midsole to honor late best friend, Khelcey Barrs III.

“It’s become a tradition for me to honor Khelcey by writing ‘KBIII’ on my game shoes. Each colorway of the Why Not Zer0.2 will have a designated area for me to write that on. I want people who wear my shoe to understand that playing with a purpose bigger than yourself is important,” he says. 

3. Tech trumps trends

When it came to this design, Westbrook said he wanted a shoe that was created specifically to harness his game rather than follow any current style trends.

“From the first design meeting we had, my number one priority was making the best performance basketball shoe possible. I knew that if it was authentic to me then it would come out great,” he relates. “That’s what the Why Not? the mentality is all about: Doing you regardless of what people think and being confident in who you are.”

4. It’s suitable for kids

Since entering the league, Westbrook has remained committed to inspiring the youth through his charitable work, and his message to them has always been: “Why not me? Why not follow your dreams?” Hence he pushed the Jordan Brand design team to create a premium performance shoe with an accessible price.

“Being a father, it was important to have my signature shoe available in full family sizing. You don’t see that often with performance shoes, but for me it’s all about inspiring the next generation. That also means making the shoe affordable and accessible to people all around the world,” says Westbrook.

5. It drops this month

The Why Not Zer0.2 was released in men’s sizes globally on Jan. 10 and in all sizes later this month. 

Owning the chaos: 5 things about Russell Westbrook’s latest shoe
An exposed tag explains the meaning behind the colors used in the Why Not Zer0.2. 
Learn more about the inspiration behind the “Future History” colorway at air.jordan.com.

Topics: Oklahoma City Thunder , Russell Westbrook , Why Not Zer0.2
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