The SM Store celebrates different personalities and how strong individuality can form a tribe in its #JoinMyTribe campaign.
The campaign encourages everyone to get a role (express your personality), switch roles (mix and match styles), and keep the spirit (continue the fun) with your friends. It celebrates style, individuality, and friendship.
#JoinMyTribe brings together different personalities, each known on their own fields, to form the newest tribes from music, fashion, and style at The SM Store.
The Tribe SM Youth Ambassadors, composed of Tommy Esguerra, Erika Kristensen, Richard Juan, Kyle Perry, and Kaila Estrada represent how to switch roles and have fun with style. The Tribe Model Circle composed of PMAP models Hannah Locsin, Jullian Culas, Jach Manere, Lou Young, and Kenn Bosch show how to wear style like no other.
Meanwhile the Tribe Party Gurus Erik Cua, Tim Yap, Cat Arambulo, GP Reyes, and Mars Miranda are the perfect example of fun having no age. Finally, Reese Lansangan, BP Valenzuela, and Moira dela Torre of the Tribe Team OPM are the people who know how to do it, own it and make it.
Now, The SM Store would like to know what’s your tribe?