Thanks to Google we now know “How to move on,” “How to write a Valentine’s Card,” and how to write a “Letter to my best friend that will make her cry.”
Yes, those are just some of the most popular Google searches of online Filipinos during the Valentines season, according to Google Philippines. In fact, in a year’s span, millions of Filipinos have consulted the Internet on matters of the heart, leading up to Valentine’s Day.
“There is an air of romance online,” said Google Philippines industry head Gara Santos-Ontiveros. “During these times, both Google and YouTube function like friends with whom people can confide to and direct all their love questions and worries.”
From these queries, Google gets a pulse of what Filipinos are feeling on hearts day.
Expressions of love
Searches on YouTube show that videos with do-it-yourself (DIY) expressions of love are hitting it off with Pinoys, with more people looking to get personal and creative with their surprises. On the other hand, Google Search Trends indicate that Filipinos are keeping to the classic expressions of love with quotes, greetings, and celebration ideas topping the search on Valentine’s.
Love for all
Another emerging theme for Pinoy Valentine’s Search trends is the LGBTQ love. More are typing in keywords for gay dating sites and apps. It is truly that time of the year when people online take initiative to find that special someone.
Heartbroken no more
Valentine’s Day is definitely not just for those who have coupled up. This is according to Pinoys who are single or heartbroken and are actively searching for ways to spend the occasion.
Taking care of their hearts seems to be a priority for online users this time of the year. Searches related to these experiences grew by 465 percent from the year before.
In love with best friend
Surrounded by love, Filipinos online are confronting their feelings and preparing for their next move.
Falling in love with a best friend appears to be a common conundrum. The topic rose by 254 percent on YouTube and Google Search among Pinoys, compared to the previous year. Based on the searches, people are planning to share their affection with a timeless gesture—by writing a love letter.