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Friday, March 29, 2024

Breast cancer survivors hit the catwalk

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Sixteen women didn’t need to wear bold makeup or a smize to look “fierce” as they walked the New York Fashion Week runway, because they already proved they are a strong figure after surviving breast cancer.

History has been made at the premier catwalk last week, when lingerie brand AnaOno Intimates tapped breast cancer survivors to inspire women who have won or still battling the diseases, and raise funds for charity. 

AnaOno is founded for breast cancer survivors and those who are in post-mastectomy by breast cancer survivor Dana Donofree; she started designing underwear for them after realizing that traditional lingerie no longer fitted. Donofree had a double mastectomy after being diagnosed at age 27. 

Models wearing alternative lingerie for breast cancer sufferers and survivors walked the runway of New York Fashion Week

In an interview with Reuters, Donofree said, “It is a very important moment for them to get out there and experience something like this because breast cancer has taken over their bodies.”

She herself had to rebuild her self-esteem and confidence by getting a mastectomy tattoo, talking to other women about life after treatment, and trying on her first bra prototype. 

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Women of various shapes, being the champion that they are, confidently showed their scars to the audience. Nearly half of the models, according to Donofree, had metastatic or advanced breast cancer. 

A research revealed that in the US, one in eight women will be diagnosed with breast cancer in their lifetime. While here in the Philippines, this problem is close to our hearts as our country is said to have the highest incidence rate in Asia; one in every 13 Filipino women are expected to develop breast cancer. 

AnaOno tapped breast cancer survivors and sufferers for a fashion show to inspire women 

But Donofree is firm on her quest to empower breast cancer survivors and sufferers. 

 “We want to show that whether you have been diagnosed with breast cancer or have a genetic marker, have breasts or have none, have visible scarring or even tattoos in place of nipples, it doesn’t matter. You are still empowered, strong and sexy!” Donofree said in a press release shared with People. 

Donofree partnered with Cancerland, an outreach and advocacy charity in the US, to create the runway show. All proceeds went to the organization to help breast cancer patients.

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