Life insurer teams up with Manila Ocean Park for life-saving program

In line with its mission to help secure the future of communities, Pru Life UK, through Prudence Foundation, inks a partnership with Manila Ocean Park to provide the public with valuable life-saving information as part of the pan-Asian SAFE STEPS program.

Life insurer teams up with Manila Ocean Park for life-saving program
From left: Pru Life UK assistant vice president for corporate affairs Gizelle Camua, Manila Ocean Park executive vice president and chief operations officer Francis Low, and Manila Ocean Park vice president for sales and marketing Armi Cortes sign the memorandum of agreement sealing the partnership between Pru Life UK and Manila Ocean Park.
Launched in 2014, SAFE STEPS is a multi-platform mass awareness and education program that provides vital life-saving tips on natural disasters, road safety, and first aid. 

The program consists of a series of public service announcement video and online materials, designed to raise awareness and provide critical information to help build safer and more resilient communities. 

SAFE STEPS focuses also on partnerships with organizations across all sectors in order to reach and benefit as many people as possible. 

Through the partnership, Manila Ocean Park will be promoting resilience among its patrons by using SAFE STEPS educational materials focusing on Natural Disasters and First Aid, which will be shared across its communication platforms, such as the central atrium, website, social media sites, and its sister company, Hotel H20. 

To date, SAFE STEPS reaches over 250 million people daily across the region and is increasingly adopted by governments, private sector companies, and humanitarian organizations.

Go to for more information.

Topics: Pru Life UK , Prudence Foundation , Manila Ocean Park , SAFE STEPS program
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