Ariel, the world’s leading detergent, honored 100 Filipinas who are fearless in pursuing their passion with the Wash Your Fears Summit. In this summit, Ariel’s brand Ambassador, Kris Aquino, and 7 Fearless Women were invited as keynote speakers in a discussion on the “State of Filipina Women” where they also shared inspiring stories on how they overcame their fears and succeeded in life. The event demonstrated Ariel’s ability to remove 100 stains in 1 wash through a symbolic washing away of fears by the 100 Fearless Filipinas.
The gathering paid tribute to all Filipinas who continue to strive to improve the lives of their families and their communities. Ariel recognizes that roadblocks that test one’s strength, dedication, and commitment often stain the journey to success. Filipinas are known to stand up from the fall, wash their fears away, and bravely face the world.
The summit featured a panel discussion with Aquino and seven female celebrity influencers known to be fearless—fearless beauty queen Miriam Quiambao, fearless advocate for peace and development Amina Rasul, fearless advocate for health and environment Anna Kapunan, fearless beauty queen and advocate for children’s education Marilou Chua, fearless journalist Samira Gutoc-Tomawis, fearless entrepreneur Mandy de la Rama, and fearless lifestyle columnist Mons Romulo.
Emmeline Verzosa, executive director of the Philippine Commission on Women (PCW) and Maria Clara Ignacio, chief of The Women’s Center – Technical Education and Skills Development Authority (TESDA), were also invited as key note speakers to provide deeper context on the ‘State of Filipinas’ today. All women in the panel shared their inspiring stories on how they recovered from the many stains they encountered in their pursuit of their dreams and ambitions.
Though there were a large number of stains, they were no match for Ariel’s superior stain removal as the audiences witnessed firsthand the product’s efficacy in removing 100 stains in just one wash with its optimized formulation which contains a higher level of active ingredients and smart enzymes.
“Empowering Filipinas is at the core of what Ariel stands for, and we continue to find ways to drive conversations that can inspire more Filipinas to succeed in life. Ariel recognizes that Filipinas are now fearless in seeking new opportunities to propel them forward in life. This summit for women celebrates 100 fearless Filipinas who have demonstrated that fears are just stains that we have to be brave enough to remove. Be fearless like Ariel – tested and proven to remove 100 stains in 1 wash,” said Louie Morante, Regional Communications manager for Fabric & Home Care, Procter & Gamble Southeast Asia.
The Wash Your Fears Summit seals Ariel’s commitment to clean 100 stains in one wash. The power in every wash leads to a worry-free laundry experience, allowing women to have time for themselves and for the people around them.
Remove 100 stains in one wash and be fearless in facing any challenge that might come your way with the new Ariel, now available in supermarkets nationwide.
For more information, go to www.facebook/arielphilippines or follow the conversation online with the #Ariel100StainsIn1Wash hashtag.