In a highly competitive market, there are strategic ways for small and medium enterprises (SMEs) and startups can reach out to more potential customers without spending too much.
“They don’t have the same budget for traditional advertising like big companies, so they need to go direct and corporate gifts are the exact way to do it,” says Raquel Romero, president and general manager of Worldexco.
She adds, “SMEs need corporate giveaways because it’s a way for them to market directly to their target audience.”
Gifts are always highly appreciated by recipients especially if they can be used daily. Some of the most popular giveaways today are mobile phone or tech-related gadgets, travel accessories, and desktop items.
Such materials usually carry a business’ logo or a brand’s message. This way, potential customers’ interest is gained and brand recall is reinforced. Based on international studies, a majority of consumers recall a business name or logo for up to two years after receiving the items. Most of those consumers also end up doing business with the company days, weeks, or months after receipt of the giveaways.
Romero further explains the three reasons why small business owners should consider promotional marketing through corporate giveaways.
Through practical promotional items, a small business’ marketing goals can be easily achieved. An SME need not spend too much on giveaways. “It doesn’t have to be costly as there’s such a wide range of items that are available. What’s important is you know how much your budget is and you know who you’re giving it to,” says Romero.
Getting attention and loyalty
Trade shows and exhibits like the Corporate Giveaways Buyers’ Show provide ideas on the best kinds of giveaways. “Let the suppliers help you. This is their business so they know what’s on trend, and what gifts actually work. Sometimes, even if they don’t have the item that you want, they will source it for you,” she advises.
Worldexco staged the Corporate Giveaways Buyers’ Show 2018 on June 29-28 at the SM Convention Center in Pasay City.
Strong brand recognition
Romero emphasizes that giving away promotional items is effective for getting exposure because if you give something that people use, your brand will always be with them. Whether it is a passport holder or a pen, it is good to know that clients will always think of you whenever they use or see the items. However, be sure to give away items that are useful and functional. “Whatever it is, whether a power bank or an umbrella, it needs to work. If you gave away something that’s broken or defective they’ll tie that to your brand, which is not what you want” ends Romero.
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