Driving Skills for Life Program
Ford Philippines recently kicked off the 10th year of its global Ford Driving Skills for Life (DSFL) program, a United Nations-recognized training initiative that educates drivers about smart and safe driving skills to help minimize road accidents and promote fuel-efficient driving.
The kick-off of this year’s DSFL coincides with the implementation of the Department of Transportation’s Anti-Distracted Driving Law, which similar to Ford’s DSFL, aims to promote safe and disciplined driving among motorists to keep roads and passengers safe.
This year, Ford is planning for at least 1,500 drivers to participate in the DSFL training sessions. A specific focus this year will be on public utility vehicle (PUV) drivers such as bus, jeepney, school bus, and taxi drivers, recognizing their role as motorists is critical in ensuring that roads and passenger journeys are safe.
DSFL is also expanding this year to cover key areas and locations nationwide such as Rizal, Pampanga, Baguio, Batangas, Laguna, Cebu, and Davao to reach more drivers around the country and instill the importance of driver discipline and road courtesy.
At this year’s kick-off, Ford partnered with Uber Systems Inc. by providing DSFL sessions for around 200 Uber drivers from greater Manila.
“We are thankful to Ford for its DSFL program that allowed us to appreciate and understand the importance of safe driving, especially that as drivers, we are responsible for the safety of our passengers. I particularly enjoyed the hands-on driving session that taught us the fundamentals of anti-distracted driving as well as fuel-efficient driving,” shares James Rosales, one of the Uber drivers who participated in the DSFL.
Since its local launch in 2008, more than 20,000 Filipinos have participated in sessions of the DSFL campaign, which has been customized for the Philippines to reflect the local driving environment and road conditions.
Working together with long-time partner Tuason Racing School, Ford provides an immersive and interactive training experience in its DSFL sessions. DSFL participants are provided with useful tips on vehicle maintenance, road safety measures, and fuel-efficient driving skills, as well as practical hands-on driving sessions to apply their learnings.
The Driving Skills for Life program also includes seminars for Ford employees, licensed student drivers, customers, corporate fleet accounts and automotive enthusiasts such as car clubs. The seminars are held at various Ford dealerships nationwide and at select colleges and universities.