BYS Cosmetics launches new campaign

Australian beauty brand BYS Cosmetics, through its local distributor IFACE, Inc. launches a new campaign, REIGN featuring the Asia’s Songbird, Regine Velasquez. 

BYS Cosmetics launches new campaign
BYS launches new eye shadow palettes, namely Nude 4, Rebel, Euphoria, and Peach 2. 
The REIGN campaign seeks to champion the value of finding one’s purpose, having the confidence to go after it, and embracing acceptance and selflessness in the face of adversities. 

For BYS, these qualities are best embodied by Velasqez—a quintessential diva who, despite having gained iconic status for her powerful voice, numerous hit songs, memorable films, and spectacular concerts, continues to impress audience with her every endeavor.

Unknown to some, Velasquez, having ventured into the entertainment industry at a young age and eventually succeeding as a recording artist with 8.5 million records sold regionally, loves doing her own makeup for concerts, soap opera shoots, and other appearances.  

Together with the DIY makeup queen, BYS hopes to inspire Filipinas to level up their makeup game by exploring the brand’s vast range of affordable, good quality, and easy-to-use cosmetics.

BYS’ latest product releases include the Euphoria eyeshadow palette which features 12 vibrant rainbow shades; the Nude 4 eyeshadow palette which boasts 12 stunning yet wearable peachy and berry nude shades; the Rebel eyeshadow palette which lets beauty junkies spice things up with 12 edgy and party-ready up hues; and the sweet and sultry Peach 2 eyeshadow palette which comes with 12 delicious matte and metallic peachy shades.

Each of BYS’ new releases guarantees a great color pay-off and are formulated with skin-loving ingredient Mica. They are also vegan-friendly, hypoallergenic, paraben-free, and PETA-certified.

BYS is exclusively available at Watsons and SM Beauty Stores nationwide, and online at

Topics: BYS Cosmetics , Regine Velasquez , Reign , SM Beauty Stores
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