French fashion label Lacoste presents its spring/summer 2019 collection that focuses on style rather than gender.
True to its talent for harnessing contemporary trends, Lacoste does away with the last relics of a hyper-gendered fashion to reveal a genuine link between male and female wardrobes.
With a mix of timeless pieces and seasonal ones, Lacoste induces a powerful vintage feeling by merging the brand’s tennis DNA with the streetwear universe of the ‘90s. It’s a creative and offbeat take on the “sportcore” style that advocates a certain type of uniqueness as well as liberating non-conformity.
A new impetus is given to the brand’s identity markers.
The iconic polo shirt, unisex sportswear icon, is central to this new collection. As the streets embrace tennis, basics are jostled to enter the subversive world of street style, becoming a new standard of everyday life. Here, cotton is held up to more technical materials such as polyester or diamond taffeta, while volumes and proportions amplify, relying on oversized and layering to structure the silhouette and increase possibilities.
Worn by men and women, sports pants and their matching jacket make a new life for themselves. The men’s suit turns into pants and blazer outfit for women, while the XXL polo shirt is paired with a long-pleated skirt or with technical jersey shorts that are worn high-waist, restrained by a strap belt. The line between fashion and sports has been rubbed out.
The logo stands out, resolutely clannish and radically displayed on a bucket hat that is casually dropped onto a cap and signs a pair of retro aviator sunglasses. The crocodile also brands two pairs of sneakers, the white canvas Sideline model with its tennis court-inspired multicolored streaks and the Masters model, whose minimalist leather line was drawn from the Lacoste archives.
If the crest is ubiquitous, so is the name of the brand, written as all-over prints on a clear denim total look.
A dynamic fashion emancipated from prints—with the exception of a revisited palm print and the geometric lines of a polo shirt—gives free reign to traditional Lacoste colors such as navy, green, red, white, and black, that play out monochromatic or as color blocks.
The campaign, shot by Craig McDean, features the looks of the Lacoste spring/summer 2019 collection: interchangeable and unisex; transcending gender. Clothes that once defined are now used as a means to thrive—finding proper context in the current non-gendered fashion and bringing about a socio-cultural change with a far-reaching impact.
Lacoste is located at Central Square in Bonifacio High Street Central, Alabang Town Center, Eastwood Mall, Estancia in Capitol Commons, Fairview Terraces, Gateway Mall, Greenbelt 3, Kiss & Fly NAIA T3, Newport Mall, Okada, Podium, Power Plant Mall, Robinson’s Galleria, Robinson’s Magnolia, Robinson’s Place Manila, Rustan’s Makati, Rustan’s Shangri-La, Shangri-La Plaza East Wing, SM Mall of Asia, SM Megamall, TriNoma, Ayala Center Cebu, Abreeza Davao, SM Davao, and Veranza KCC Mall General Santos and Zamboanga.`
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