After years of waiting, Innisfree, one of Korea’s top cosmetics brands, has finally opened its first store in Manila—on the Level 1 of SM Mall of Asia’s Main Mall.
Launched in 2002, Innisfree is part of the Amore Pacific cosmetic empire in South Korea. It currently has a vast presence in countries like Hong Kong, Singapore, India, Taiwan, Malaysia, Thailand, China, Vietnam, and the USA.
With boy band Wanna One, actors Lee Min Ho and Yoona as its brand ambassadors, it is an instant hit with K-pop and K-drama lovers.
Now available exclusively at SM Mall of Asia, it brings to Manila its innovative beauty solutions powered by the finest ingredients found on Korea’s pristine Jeju Island.
“We are excited to offer our Filipino consumers skin care with quality selection of products and sustainable practices. We are also committed to expanding and establishing a long-term presence here,” says general brand manager Stephen Lee.
With its green philosophy, the brand promises to preserve and protect nature through collective activations and campaigns in the coming years.
Innisfree’s star products include its hydrating Green Tea Seed Serum which has dual moisture-rizing technology and is formulated with green tea seeds that nourish the skin.
Another cult-favorite is the pore-clearing Jeju Pore Volcanic Clay Mask which contains volcanic rocks that help absorb sebum.
Then there is the No-Sebum Mineral Powder, the brand’s bestselling powder, which controls oil to maintain a matte complexion. The Orchid Enriched Cream, which reduces signs of aging, is also very popular with skin care and K-beauty fans.
Even guys can experience the transformation with the Innisfree Forest for Men Set, which effectively moisturizes and nourishes the skin, as it uses soothing properties to calm irritation from shaving.
Other Innisfree products like facial masks, hair care, nail polish, and cosmetic accessories, are available at their flagship store at SM Mall of Asia.
Text and Photos by Paola Navarette
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