Sneakers are given a luxurious update as Jimmy Choo launches the Diamond sneaker, a women’s and men’s trainer that utilizes modern innovations in performance materials and design.
The result of the brand’s innovation is a next-generation oversized sneaker that is a visual composite that sees the refined sportswear silhouette of a vintage racing shoe, superimposed into a Diamond-soled footprint.
“Stepping in to a Jimmy Choo has always lifted the mood, igniting a sense of emotional transformation. For the debut deluxe Jimmy Choo sneaker we imagined how it would feel to step into a multi-faceted diamond, playing with the sense of lightness and clarity the different angles reflect. It was from this idea the Diamond sneaker was born,” said creative director Sandra Choi.
Throughout the product range, the Diamond sneaker showcases an inventive double sole construction, a flat classic sole attached to the upper as an inner shoe then encased in the first of its kind transparent diamond-inspired sole developed and engineered in Italy.
The sole takes inspiration from tank treads cored out at the key flex points to allow each shoe to be as functional and as flexible as it is striking.
Each Diamond sneaker design demands attention; the hero style is adorned in Swarovski crystals for both men and women. Additional styles feature tonal leather in a palette of white and silver for women’s; and amber, black and navy contrasted with white for men’s as well as a limited-edition sterling silver plated python.
In the Philippines, Jimmy Choo is located at Shangri-La Plaza East Wing and Rustan’s Makati.
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