Casual footwear label Crocs continues to do what it does best—offering products that put comfort first with the worldwide debut of its LiteRide collection.
The collection, made of Crocs’ trademarked LiteRide foam, a revolutionary closed-cell material, that reinforces the brand’s dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.
The foam is 40 percent softer and 25 percent lighter than the Classic Croslite, another trademarked foam technology of Crocs that consumers already know and love.
For spring/summer 2018, the LiteRide collection features the brand’s popular silhouettes in their more streamlined and stylish iterations, perfect for the on-trend athlesiure style. Comprising the collection are the Clog, the Slide, the Sandal, the Flip, the Slip-On, the Lace, the Pacer, and the Mule.
“Not only does the LiteRide technology offer an elevated level of comfort, but the new streamlined designs deliver modern Crocs styling at its best,” says Michelle Poole, senior vice president of Global Product and Marketing at Crocs.
She continues, “The bottom line: we believe in continuous innovation in order to make our consumers feel comfortable in their own shoes.”
Speaking of “making consumers feel comfortable,” Canadian singer/songwriter Henry, one of Crocs brand ambassadors, attests to the shoes’ comfort.
“I wore the LiteRide clogs for the first time at a Crocs shoot last July, and now I cannot stop wearing them! They have become my favorite for any casual occasion,” he enthuses.
The LiteRide collection is available at Crocs stores located in select SM Stores, SM Supermalls, and other malls nationwide.